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Choose from the drop-down menus to complete this evaluation of the ways in which language is being used in the Greenpeace webpage.
The writer starts by using a short sentence
compound sentence
complex sentence ( short sentence, compound sentence, complex sentence ) , written as a statement
question
exclamation ( statement, question, exclamation ) . They then develop the point made in this opening sentence by presenting the reader with a series of shocking statistics to make the opinions stated as facts
facts stated as opinions
false facts ( opinions stated as facts, facts stated as opinions, false facts ) appear to be true.
The intended audience for this text would be people who have an existing interest ion climate change and other environmental issues so the use of the first person collective pronoun
second person singular pronoun
third person generic pronoun ( first person collective pronoun, second person singular pronoun, third person generic pronoun ) 'we' helps to make the reader feel involved and empowered to make a real difference. The writer also uses the second person
first person
third person ( second person, first person, third person ) 'you' to challenge the reader to take some decisive action in relation to climate change and make them feel responsible for bringing about the changes that are needed.
Throughout the text language is used emotively
emphatically
descriptively ( emotively, emphatically, descriptively ) with the term 'catastrophe' being repeated several times. Although this is an exaggeration
untrue
a lie ( an exaggeration, untrue, a lie ) , it is done to emphasise the seriousness of the problem and would probably appeal to the intended audience who are already aware of the issue.
To maintain the readers' interest the writer varies the length of sentences
words
paragraphs ( sentences, words, paragraphs ) throughout the text using short
long
medium ( short, long, medium ) sentences for impact. These short sentences tend to be opinions stated as fact
facts stated as opinions
facts and figures ( opinions stated as fact, facts stated as opinions, facts and figures ) and often contain emotive, exaggerated
emphatic, descriptive
factual, balanced ( emotive, exaggerated, emphatic, descriptive, factual, balanced ) language.
Throughout the text modal
imperative
active ( modal, imperative, active ) verbs are used to suggest that there is a solution and the possibility of change. This serves to balance out the scare tactics employed through the use of emotive language and hyperbole
emphatic language and description
facts, opinions and false-facts ( emotive language and hyperbole, emphatic language and description, facts, opinions and false-facts ) . In addition to modal verbs, imperative
active
passive ( imperative, active, passive ) verbs are used in the links to encourage the readers to take positive action. These tend to appear towards the end
beginning
middle ( end, beginning, middle ) of the texts once the reader has had a chance to take on board the information they have been presented with.