Ruby Raguindin
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Second half review quiz

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Ruby Raguindin
Criado por Ruby Raguindin mais de 8 anos atrás
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Week 7-13 Quiz

Questão 1 de 31

1

How is public opinion formed?

Selecione uma das seguintes:

  • Pollsters -> opinion leaders/influencers -> awareness -> public opinion -> public discussions

  • Opinion leaders/influencers -> public discussions -> awareness -> public opinion -> pollsters

  • Public discussion -> awareness -> opinion leaders/influencers -> public opinion -> pollsters

Explicação

Questão 2 de 31

1

How is public opinion measured?

Selecione uma das seguintes:

  • Quantitative research.

  • Qualitative research.

  • Both quantitative and qualitative research.

Explicação

Questão 3 de 31

1

Preencha os espaços em branco para completar o texto.

and are based on gathered research.

Explicação

Questão 4 de 31

1

What are the types of sampling?

Selecione uma ou mais das seguintes:

  • Probability sampling = random.

  • Non-probability survey = not random, can have misleading results.

  • Quota sampling = random sample that matches the statistical characteristics of the audience.

  • All of the above.

  • None of the above (besides all of the above, obviously).

Explicação

Questão 5 de 31

1

What is the primary purpose of poll data in PR?

Selecione uma das seguintes:

  • To get indications of attitudes and opinions.

  • To predict elections/ favourable candidates.

Explicação

Questão 6 de 31

1

What determines a sample size? For example, a sample of 500 compared to 1500.

Selecione uma das seguintes:

  • The level of accuracy that results need (small variance vs. larger variance).

  • Time and resources.

  • The type of organization or situation which the survey is made for.

  • The type of audience that the survey is targeted towards.

Explicação

Questão 7 de 31

1

Why can research be used to influence/sway public opinion?

Selecione uma ou mais das seguintes:

  • Research triggers social change.

  • Facts and figures may change public opinion.

  • It helps us understand persuasive relations.

Explicação

Questão 8 de 31

1

Check the boxes with correct research guidelines (x>1).

Selecione uma ou mais das seguintes:

  • Avoid ambiguous words and confusing phrases.

  • Give range of answers, don't use yes or no.

  • Untested questions.

  • Pre-tested questions.

  • Conduct polls when organization is in the news.

  • Don't conduct polls when organization is in the news.

  • Use an outside firm for employee research.

  • If sample is over 500, use outside firm.
    If same is under, outside firm is not necessary.

Explicação

Questão 9 de 31

1

How is theory used in PR?

Selecione uma das seguintes:

  • To help understand the nature of public relations activities.

  • Sets the agenda for public discussion - pros & cons.

  • Identify issues, define audiences/segment publics and formulate strategy.

  • Less time consuming, easier to code for statistical purposes, space at end for comments.

Explicação

Questão 10 de 31

1

Preencha os espaços em branco para completar o texto.

Define media relations:
Working with - traditional & online - in seeking or responding to their in the organization.

Explicação

Questão 11 de 31

1

Preencha o espaço em branco para completar o texto.

helps us understand persuasive communication, as it relates to media relations.

Explicação

Questão 12 de 31

1

Preencha os espaços em branco para completar o texto.

ANSWER IS THE SAME FOR BOTH BLANKS:
is used historically to help us understand why PR is practiced the way it is (descriptive ).

Explicação

Questão 13 de 31

1

Selecione da lista do Menu para completar o texto.

People ( consciously, unconsciously, subjectively ) choose messages.

Explicação

Questão 14 de 31

1

Check six of the boxes that list what theories do.

Selecione uma ou mais das seguintes:

  • Focus attention.

  • Clarify observations.

  • Provide a framework

  • Predict outcomes.

  • Trigger social change.

  • Spark research.

  • Help create budgets.

  • Create vested interests.

Explicação

Questão 15 de 31

1

Opinion is linked to PR in three ways.
on behalf of client.
influences opinion -> calls attention to an issue.
Public relations inform the public and shape public opinion via mass media.

Arraste e solte para completar o texto.

    Persuasive communication
    Media relations
    Mass media
    campaigns

Explicação

Questão 16 de 31

1

:
Way to shape public interest and public opinion.
Dialogue between points of view in the marketplace of public opinion.

Arraste e solte para completar o texto.

    Persuasion
    Advocacy
    Contingency
    Objectives

Explicação

Questão 17 de 31

1

Preencha o espaço em branco para completar o texto.

theory: Knowable, “out there” reality.

Explicação

Questão 18 de 31

1

Preencha o espaço em branco para completar o texto.

theory: “Reality” is produced in our heads -> Concerned with lived experience.

Explicação

Questão 19 de 31

1

Eight factors in persuasive communication ~
1.
2.
3.
4.
5.
6.
7.
8.

Arraste e solte para completar o texto.

    Audience analysis.
    Source credibility.
    Appeal to self interest
    Clarity of message.
    Timing and Context
    Audience participation
    Suggestions for action
    Content and structure of messages.
    Awareness.
    Adoption.
    Dialogue.

Explicação

Questão 20 de 31

1

Preencha os espaços em branco para completar o texto.

The acronym AIETA is used to represent the five-step process of adoption.
1. A
2. I
3. E
4. T
5. A

Explicação

Questão 21 de 31

1

What makes news?

Selecione uma ou mais das seguintes:

  • Drama/emotion

  • Odd/unusual factor

  • Local angle

  • Timely & Topical

  • Conflict/Controversy/Human Interest

  • Relevance to audience

  • Universal appeal

  • Credible source

  • Directed at consumers

Explicação

Questão 22 de 31

1

You cannot manage the media but the media is important/critical in conveying your message.

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 23 de 31

1

Preencha os espaços em branco para completar o texto.

Media relations basics:

Ongoing:
, knows names, affiliations & “beat”
Be , and .
Understand , and .

Support news media:
B-rolls;

Explicação

Questão 24 de 31

1

Preencha os espaços em branco para completar o texto.

:
- Strong focus on , makes possible.
- Good for content, not good for .
- Deadlines are more .
- Interviews require preparation, and ().
- Can use standard , , media tour, etc.
- Use on behalf of governments or agencies.

Explicação

Questão 25 de 31

1

Preencha os espaços em branco para completar o texto.

:
- Most cost-effective way to reach many people quickly.
- Not good for information - single messages are better.
- Deadlines are - can go on air .

Explicação

Questão 26 de 31

1

Media pitch is:

Selecione uma das seguintes:

  • To get attention of media gatekeepers.

  • Make story/viral.

  • To explain a story.

Explicação

Questão 27 de 31

1

Preencha os espaços em branco para completar o texto.

The two primary sources of conflict are and .

Explicação

Questão 28 de 31

1

Preencha os espaços em branco para completar o texto.

Competition is , or .
Disagreement is a resulting in a , from another entity.

Explicação

Questão 29 de 31

1

Preencha os espaços em branco para completar o texto.

: For the purpose of achieving particular objectives.
: Planned, deliberate action.

Explicação

Questão 30 de 31

1

1.What is the severity of the threat? ( assessment).
What are the ? What effort is required? Long term or short term?
Long term and external - most .
PR experience and critical.

2. What resources are available to deal with the threat? ( assessment).
Do you have the , time, finances and to combat the threat?

Arraste e solte para completar o texto.

    facts
    Situational
    severe consequences
    instinct
    Organizational
    knowledge
    management commitment

Explicação

Questão 31 de 31

1

Preencha os espaços em branco para completar o texto.

What are the two approaches to managing conflict?
&

Explicação

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