Criado por rhyssyhr92
mais de 8 anos atrás
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Primary Market Research
Secondary Market Research
Quantitative
Qualitative
Primary Research Methods
Sources of secondary research data
Random Sampling
Quota Sampling
Stratified Sampling
Cluster sampling
Convenience sampling
Systematic Sampling
Market Segmentation
Mass Market
Niche Market
Marketing Mix
Product Mix or Product Portfolio
Product Life Cycle
Price Elasticity of Demand
Inelastic Demand
Elastic Demand
Penetration Pricing
Price Skimming
Competitive Pricing
Promotional Pricing
Psychological Pricing
Cost-Plus Pricing
Channels of distribution
Wholesaler
Aim
Objective
USP
Customer
Target Market
Market Share
Customer Loyalty
Business to Business (B2B)
Business to Consumer (B2C)
Situational Analysis
S.W.O.T
P.E.S.T.L.E
Branding
Components of branding.
Brand Awareness
Guerrilla Advertising
Viral Marketing