Fechar
Katz' attitude functions
Katz Utilitarian Function
Katz value-expressive function
Katz' ego-defensive function
Katz' knowledge function
ABC Model of Attitudes
Hierarchy of effects
Standard learning hierarchy
Low-involvement hierarchy
Experiential hierarchy
Classical conditioning
Instrumental learning
Attitude commitment
Attitude commitment - Internalization
Attitude commitment - identification
Attitude commitment - compliance
Self-perception theory
Social judgement theory
Balance theory
Fishbein model
Attitude changing factors
Reciprocity
Source bias
Elaboration likelihood model of persuasion
ELM - central route
ELM - peripheral route
