what are the 4 key attributes of superior brands?

what is a brand?

what is brand equity

how do you create a brand image?

what is segmentation?

what is segment marketing?

what is niche marketing?

what is micromarketing?

on what basis can people be segmented?

what are the benefits of segmentation?

5 key requirements of segments

what is targeting?

3 types of marketing

what is product positioning?

what are the different positioning strategies?

what are the strategic marketing objectives?

if building a company, how do you determine which growth strategy to use?

what are the non-growth strategies?

what is a marketing planning?

a marketing plan must be...

3 types of marketing plan objectives