what are the information sources for a marketing database?

what information is stored in a marketing database?

why are marketing databases useful?

what is relationship marketing?

what is relationship marketing about?

how has marketing changed?

what does RM mean in the eyes of the customer

what is the savvy customer?

what is a part time marketer?

what are the qualities of a good part time marketer?
hint: CIG

why do customers want loyalty cards?

why are customers concerned about loyalty cards?

what makes a good loyalty card scheme and what are their benefits?

is it ok to treat some customers better than others? If so, when?