Brand Innovation, Heritage Brands, Elasticity and Architecture

what is innovation?

why is innovation important?

what are the 2 basic ways innovation may occur?

what are the 5 types of R&D?
(burns & stalker)

what is the simple 1st generation - linear model of innovation (technology push/demand pull)

what are some criticisms of Rothwell's linear modes of innovation?

what is the 3rd generation - coupling model of innovation

what is the 4th generation - integrated innovation model

what is the 5th generation innovation process model?

what are closed innovation models and what are their downfalls?

where should innovation start and why?

what are the 5 types of innovation (where innovation can occur?)

the importance of innovation in business models

e.g. of co. that benefitted from business-model thinking in terms of innovation?

what are characteristics of entreprenurial organisations?

what are economic, policial and personal conditions that allow for innovation to thrive?

what is open innovation?

what is closed innovation?

e.g. of co. that changed from closed to open innovation

what are the challenges of using open innovation?

what is user-led innovation?

e.g. of user-lead innovation

what is the role of lead users in user-lead innovation?

what is an example of user lead innovation?

what are the common traits of good innovation?

what is a heritage brand?

what is a brand extension?

what is brand elasticity?

what allows a brand to stretch?

what 4 things help brand extensions succeed?

how does consumer's style of thinking effect their acceptance of brand extensions?

how can companies increase the fit of the brand extension with the parent brand?

what is brand architecture?

what should co's consider in regards to brand architecture?