Blumler & Katz: Uses and Gratifications Theory

Maslow's Hierarchy of Needs

Young and Rubicam's Audience Classification System

Two Step Theory

Roland Barthes Code Theory

Todorov's Narrative Structure Theory

Vladamir Propp's Character Types Theory

Steve Neale's Genre Theory

Robert Stam's Genre Theory

Rick Altman's Genre Theory

Frankfurt School's Hypodermic Needle Theory