GCSE Business studies FlashCards sobre 1.1 Keywords - Spotting a business opportunity, criado por Mr_Lambert_Hungerhil em 21-01-2016.
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Criado por Mr_Lambert_Hungerhil
quase 9 anos atrás
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Fechar
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Criado por Mr_Lambert_Hungerhil
quase 9 anos atrás
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Supplier
Customer
Consumer
Customer Needs
Market Research
Primary (or field) research
Survey
Respondents
Questionnaire
Focus group
Secondary (or desk) research
Qualitative data
Quantitative data
Market segment
Price sensitive
Market Map (Perceptual Map or Positioning Map)
Gap in the market
Product range
Brand
Brand Image
Added Value
Unique selling point or USP
Franchise
Franchisee
Franchisor
