Neale: "Genres are instances of repetition lions motifs recognisable icons( repetition, lions, motifs, recognisable icons ) and difference motifs similarity sheep( difference, motifs, similarity, sheep )"
"Difference is absolutely essential unnecessary unhelpful ridiculous( essential, unnecessary, unhelpful, ridiculous ) to the economy political party audience evolvement( economy, political party, audience, evolvement ) of a genre"
Just repetition motifs recognisable icons( repetition, motifs, recognisable icons ) would not attract an audience alaskan bull worm( audience, alaskan bull worm )