AS - Level AS-Level Business (1.3 Marketing Mix and Strategy) FlashCards sobre Key Terms: Branding and Promotion, criado por Heather Jones em 21-02-2016.
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Criado por Heather Jones
mais de 8 anos atrás
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Fechar
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Criado por Heather Jones
mais de 8 anos atrás
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Above-the-line promotion
Advertising
below-the-line promotion
emotional branding
generic brands
manufacturer brands
marketing mix
Merchandising
Own-label brands
Point of sale
Promotion
public relations
sales promotions
sponsorship
viral marketing
