In which Communication Channels would Next-Best-Action Advisor apply? (Choose One)
Outbound/Batch
Television/Radio
Inbound/Real-time intelligent interactions
Email Mail/SMSTreatment editor
To which types of decision can Decision Management be applied? (Choose Three)
Determining whether or not to up-sell a product to a customer in a busy call center.
Determining which channel to use to communicate with a customer.
Determining how to improve your product portfolio to keep from losing market share.
Determining why response rates for a campaign in one region are far below average.
Determining which product to offer to a particular customer.
Diagnosing and determining the cause of a customer’s problem.
Which of these best describes Next-Best-Action? (Choose One)
Provides insight into business activities.
Ensures that customer is always satisfied.
Ensures that every customer is treated the same.
Balances customer need and business objectives.
Improving _______ is the essence of Next-Best-Action. (Choose One)
Efficiency
Customer Experience
Response Rates
Effectiveness
Next-Best-Action ensures that the communications between business and the customer are: (Choose Two)
Highly intuitive
Contextual
Free of jargon
Timely
Uniform.
The Next-Best-Action strategy _______. (Choose One)
can only present top 3 offers
can only present the top offer
always presents all available offers
can present all available offers
Which of the following is NOT a landing page we associate with Decisioning? (Choose One)
Strategy
Decisions
Predictive Analytics
Infrastructure
Monitoring
How many new rule types are introduced by Pega Decision Management? (Choose One)
3
4
5
6
Which of the following are the core services of Pega Decision Management? (Choose One)
Interaction History, Rule Decision Manager and Visual Business Director.
Interaction Services, Predictive Decision Manager and Visual Business Director.
Interaction History, Adaptive Decision Manager and Visual Business Director.
Interaction Service, Adaptive Decision Manager and Visual Business Director.
Decision components are grouped into categories. Which category contains the prioritization component? (Choose One)
Selection
Enrichment
Priority
Business Rules
Arbitration
Which component makes the propositions accessible to a strategy? (Choose One)
Proposition Import
Proposition Data
Data Import
Offer Import
The propositions are defined on the Decisioning Data Model landing page
Propositions may be defined at an issue level.
If a strategy is created under ‘Sales’ issue then it can access properties: (Choose Three)
Defined in scope ‘All Strategies’.
Defined in ‘Service’ issue.
From customer class.
Defined in ‘Sales’ issue.
Which of the following is a valid proposition? (Choose Three)
A message on the call center agent’s screen to redirect the customer call to the collections department.
A complaint booking on wrong billing reported by a customer.
A case opened to track and fulfill the change in customer’s home address.
A case to track the shipment of a replacement credit card to a customer.
A checking account upgrade offered to a savings account customer.
A home insurance bundle shown on the website to people looking for a mortgage.
Which of the following statements are true when describing Auto-Run results? (Choose Two)
It enables to explore the property values of any of the decision components.
It enables the validation of intermediate strategy steps.
We must define a data transform before executing the strategy.
The property values are only updated when a strategy is checked-in.
It enables to explore the property values of only the proposition components..
Which of these decision components is NOT included in the Arbitration group? (Choose One)
Segment Filter
Filter
Geo-fence Filter
Contact Filter
Contact Policy
If a Sub Strategy is referenced, then that Sub Strategy cannot contain another Sub Strategy.
The Set Property decision component can be found in the ________ group. (Choose One)
Property
Import
To change a strategy executed by the Top Offers process: (Choose One)
Update the Run Strategy component in the Top Offer process.
Update the Decision component in the Top Offer process.
Update the interaction rule to point at a new strategy.
Update the application to access the new strategy.
Three things need to be done to configure an adaptive model. Which of the following is NOT one of them? (Choose One)
Indicate which response values will be used to indicate negative behavior.
Indicate which properties will be used as predictors.
Indicate which response values will be used to indicate positive behavior.
Indicate the output properties.
By default which property is set by an adaptive model component? (Choose One)
pyEvidence
pyPropensity
pyPerformance
pyPrediction
What is the propensity of an adaptive model before it has collected any data? (Choose One)
0
0.5
1
50
What is the performance of an adaptive model if it CANNOT differentiate interested customers from not interested customers better than random selection? (Choose One)
The _______ field does not appear in the adaptive model landing page. (Choose One)
Performance of the model
Propensity
Number of Responses
Name of the model
A solid blue line between two strategy components A and B indicates: (Choose One)
There are only solid black lines used in a strategy.
An optional execution path for a strategy.
A property defined in A is used by B.
There is an error in the strategy connector between A and B.
The Interaction History component enables the strategy to determine if the offer has been made before or not.
To enable the strategy to access the interaction history associated with a proposition, we must always add the Interaction History component.
Which interaction history property indicates the result of the interaction? (Choose One)
pyResult
pyOutcome
pyResponse
pyConclusion
The most efficient method to retrieve the last 60 days of interaction history is to: (Choose One)
Use the Group By component as it cannot be done in the Interaction History component.
Add a date filter to the Interaction History component.
Declare the date property (pyStamp) in the Interaction History and use it in the Filter component.
Update Interaction History component to fetch the last 60 days.
In simulation, the interaction rule is used to define the: (Choose One)
Source of Interaction History Report Definition
Report Definition
Visual Business Director View
Strategy to be used
Following the execution of simulation, the results can be written to: (Choose Four)
Interaction History
Visual Business Director
Clipboard
File
Database.
Which of the following is NOT a dimension in Visual Business Director? (Choose One)
Application
Volume
Operator
Direction
We can use Visual Business Director to A/B test two strategies.
Which of the statements is true when describing simulation? (Choose One)
We must use the same interaction rule to compare simulations.
The only way to evaluate the results of the simulation is to examine Proposition Distribution reports.
The simulation must have ‘Resolved-Ready’ status before it can be executed.
The simulation with the ‘Resolved-Completed’ status can be re-executed.
Which of the following landing pages is used to define propositions? (Choose One)
Proposition Definition
Decisioning Hierarchy
Proposition Hierarchy
To access the customer property Age in the filter component you have used the _____ construct. (Choose One)
Proposition.Age
.Age
Primary.Age
Customer.Age
You use the Interaction History component to retrieve history ________. (Choose One)
for a specific proposition
for all customers
for a specific group of propositions
for a specific customer
In the Decisioning Analytics group we can find the Adaptive Model, Predictive Model, and _______ (Choose One)
Filter Model
Decisioning Table
Prioritization Model
Scorecard Model
To randomly select between two or more propositions we use a ______ component. (Choose One)
Switch
Prioritization
Champion Challenger
Which property is always set by an Adaptive Model? (Choose One)
pyBehaviour
To check if a proposition previously was accepted, you use the following expression: (Choose One)
pyResult = “Accept”
pyOutcome = “Accept”
pyBehaviour = “Accept”
pyPropenstity > 0
The data transform defined under the Auto Run tab will be invoked when a strategy is saved.
When building an Adaptive Model, which of the following statements is true? (Choose One)
An adaptive model must define values for negative and positive outcomes.
Adaptive models are only available to strategies if sufficient evidence is captured
You can only associate one value denoting Negative outcome
The predictor type can be one of Numeric, Symbolic or Boolean
To change the strategy executed during the simulation run we must? (Choose One)
Change the interaction rule
Update the simulation data flow
Change the report definition
Change the strategy on the simulation landing page
The Next-Best-Action strategy _______.
Which are landing pages we associate with Pega Decision Management? (Choose Four)
New 5 rule types at Pega Decision Manager
Scorecards
Interaction rule
Predictive Model
Adaptive Model
Decision Table
Decision Tree
Map value
Business Rule
Decision Analytics
Which of the following are the core services of Pega Decision Management?
Interaction Service
Rule Decision Manager
Predictive Decision Manager
Adaptive Decision Manager
Decision components are grouped into categories. Which category contains the Filter component?
SelectioArbitrationn
Which is a decisioning specific flow shape? (Choose two)
Run Interaction
Run Strategy
Decision
Utility
Subprocess
Which decision rules can a Decision flows shape invoke? (Choose two)
Scorecard
When invoking a decision strategy as part of the business process, where is the decision strategy defined?
Start shape
Run Interaction flow shape
Decision flow shape
Which component makes the propositions accessible to a strategy?
Offer Data
Where are the propositions defined?
In a Decision Data rule
In Visual Business Director
In a strategy
On the Decision Data landing page
If a retention strategy is defined under 'Service' issue then it can access properties: (Choose Two)
As defined at the ‘Sales’ issue and ‘Retention’ group level.
As defined at the ‘All Strategies’ level
As defined at the ‘Service’ issue level
As defined at the ‘Sales’ issue level
As defined in the interaction scope
A home insurance bundle shown on the website to people looking for a mortgage
A case opened to track and fulfill the change in customer’s home address
A complaint booking on wrong billing reported by a customer
A message on the call center agent’s screen to redirect the customer call to the collections department
A new Handset offered to Paymothly customers
Which is a standard interaction history report?
Reject Rate by Proposition Group
List of propositions available to the system
Volume by Group
Accept Rate by Proposition Group
Which of the following statements are false when using Auto-Run results? (Choose Three)
It enables the validation of intermediate strategy execution steps.
It enables to explore the property values of any of the decision components
The property values are only updated when a strategy is checked-in
It enables to explore the property values of only the proposition components
We must define a data transform before executing the strategy
Which of these decision components are part of the Arbitration group? (Choose Two)
Group by
Filter by
The Champion Challenger decision component can be found in the ________ category.
Aggregation
In order to use a new strategy in the Top Offers process we:
Update the Decision flow shape in the Top Offer process
Update the interaction rule to point at a new strategy
Update the Select Strategy flow shape in the Top Offer process
Need to update the process to access the new strategy
When is the strategy executed?
When we select the Results component
Each time a strategy is saved
Each time a component is updated
When we select “Save and Run” during strategy testing
Three things need to be done to configure an adaptive model record. Which? (Choose Three)
Indicate which customer response values will be used to indicate positive behavior
Indicate which customer properties will be used as predictors
Indicate the output properties
Indicate which customer response values will be used to indicate negative behavior
Which strategy property is set by the adaptive model component in a strategy?
What is the propensity of an adaptive model before it has collected any data?
100
When are adaptive model instances created?
When the Adaptive Model component is added to the strategy
When the strategy containing the Adaptive Model component is executed
When the adaptive model record is defined
When the strategy is saved
Which values can be found on the Adaptive Model Management landing page? (Choose Two)
Performance
Number of Proposition Accepts
Model Propensity
List of Predictors
What is the meaning of a dotted line between two decision components?
There are only solid lines in a strategy.
There is an error
A property defined in one is referenced by the other
An optional execution path for a strategy
What can we do to access the interaction history of a proposition? (Choose Two)
Enable interaction history in the Proposition Data component
Enable the interaction history strategy property
Nothing, the interaction history is always available
Use the Interaction History component
Use a Data import component to import interaction history
What is the purpose of the Interaction History component?
To determine if a proposition has been offered before.
To verify if the customer is eligible for an offer
To determine which proposition are available for selection
To retrieve proposition properties
Which strategy property holds the result of a customer interaction?
pxSegment
In a simulation configuration, the interaction rule is used to define the:
Source of Interaction History
The Visual Business Director data source to read from
Simulation results can be written to: (Choose Four)
Database via SQL
Database via Class
Which is a dimension in Visual Business Director? (Choose Two)
Accept
What can we do with Visual Business Director?
Analyze results of 3 or more executions
Write results of the simulation to a database table
A/B test two strategies
Examine the customer distribution
Which statement is true when describing a simulation?
A simulation with status ‘Resolved-Ready’ can be re-executed
The only way to evaluate the results of the simulation is to examine Proposition Distribution report
We must use the same interaction rule to compare simulations
A simulation with status ‘Resolved-Completed’ can be re-executed
What can we use to randomly select between two decision components?
Control
