missypmq
Quiz por , criado more than 1 year ago

"Many of the restaurants that go out of business, close their doors thinking their marketing and management was superior," says Erika Silva Aguilera of Marketing Gastronomico. Are you doing everything you can to make your restaurant the best it can be and the most visible? Take this 15-question quiz and get your marketing power score. The result may surprise you.

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missypmq
Criado por missypmq mais de 10 anos atrás
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QUIZ: How effective is your restaurant's marketing?

Questão 1 de 15

1

What is the primary reason you work in the restaurant industry?

Selecione uma das seguintes:

  • The money. Everyone's got to eat!

  • I'm passionate about food and pleasing my customers.

Explicação

Questão 2 de 15

1

Which factor is the MOST important when selecting ingredients for your store

Selecione uma das seguintes:

  • Price. Offering more affordable products will bring in more customers.

  • Quality. The good stuff is what keeps customers coming back.

Explicação

Questão 3 de 15

1

What kind of toppings do you offer on your pizza?

Selecione uma das seguintes:

  • Just tried and true classics that will definitely sell. Nothing beats a slice of pepperoni.

  • We have some experimental pies alongside our classics. For example, fig, goat cheese and walnut pizza as well as a classic meat lover's.

  • Our pizzas are highly creative and surprising. You won't find pepperoni here. No sir!

Explicação

Questão 4 de 15

1

Do you measure/weigh your ingredients

Selecione uma das seguintes:

  • Absolutely!

  • I weigh my dough but not my cheese or anything else.

  • I make artisan pizza. It's ok for the dough and ingredients to vary in size and weight.

Explicação

Questão 5 de 15

1

If someone handed you your menu right now, would you be able to point to the item which brings in the most profit?

Selecione uma das seguintes:

  • Yep. There it is.

  • Hmm.... Good question!

Explicação

Questão 6 de 15

1

What was your primary intent when designing your menu?

Selecione uma das seguintes:

  • Inform customers what they can purchase at my store.

  • Help customers decide what to order, focusing on particular items that I want to grab their attention.

Explicação

Questão 7 de 15

1

Have your employees tried most of the foods on your menu?

Selecione uma das seguintes:

  • Yes, I encourage my employees to familiarize themselves with our products as much as possible.

  • Not unless they bought it themselves. What am I, a vending machine?

Explicação

Questão 8 de 15

1

Do your cashiers/waiters offer to upsell your customers?

Selecione uma das seguintes:

  • I don't think so.

  • I ask them to but they forget half the time.

  • Yes, they are on top of it.

Explicação

Questão 9 de 15

1

Do you offer special prices when the restaurant is typically slow?

Selecione uma das seguintes:

  • Yes

  • Nope

Explicação

Questão 10 de 15

1

Who is your target consumer?

Selecione uma das seguintes:

  • We try to reach anybody and everybody in town.

  • We specialize our marketing to attract the segment which will be most likely to visit our store.

Explicação

Questão 11 de 15

1

Do you "do" social media?

Selecione uma das seguintes:

  • Nope, word of mouth does it all.

  • Yes! We have Facebook... and maybe some other stuff somewhere.

  • Yes! We have Facebook (and/or more social media accounts) AND we know how to use them!

Explicação

Questão 12 de 15

1

What's the quality of your website?

Selecione uma das seguintes:

  • I use a free internet platform such as Word Press without a custom URL. e.g. joespizza.wordpress.com.

  • I worked with a web developer OR I pay to use my unique brand domain on a free platform such as Word Press.

  • I don't have a website.

Explicação

Questão 13 de 15

1

How much do you focus on cleanliness?

Selecione uma das seguintes:

  • We have a rigorous and thorough cleaning routine.

  • We keep things tidy but we're not OCD about the store.

  • What the customer doesn't know can't hurt 'em.

Explicação

Questão 14 de 15

1

Are your employees familiar with the different kinds of food allergies and dietary restrictions out there?

Selecione uma das seguintes:

  • My employees know about food allergies.

  • My employees know about food allergies and can answer ingredient-specific questions about menu items.

  • I've never trained my employees about food allergies and dietary restrictions.

Explicação

Questão 15 de 15

1

You staff is motived to do their best

Selecione uma das seguintes:

  • For the most part; they show real dedication.

  • No. Kids today are too spoiled.

Explicação

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