Amber Griffiths
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GCSE Business studies Quiz sobre Product,price and place, criado por Amber Griffiths em 26-04-2016.

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Amber Griffiths
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Product,price and place

Questão 1 de 10

1

Why does a business create a unique selling point for a product?

Selecione uma das seguintes:

  • To make it look nicer

  • To make it worth a higher price

  • To gain a competitive advantage

Explicação

Questão 2 de 10

1

What happens to a product when it reaches the maturity stage of the product life cycle?

Selecione uma das seguintes:

  • Sales revenue grows over time

  • Sales revenue is constant over time

  • Sales revenue declines over time

Explicação

Questão 3 de 10

1

What is the main business use of an extension strategy?

Selecione uma das seguintes:

  • To launch a product

  • To brand a product

  • To increase sales of a product

Explicação

Questão 4 de 10

1

The best place to sell a product is

Selecione uma das seguintes:

  • street corner

  • shop

  • garage

Explicação

Questão 5 de 10

1

Which of the following best describes 'price'?

Selecione uma das seguintes:

  • The cost of selling items

  • The amount customers are charged for items

  • The revenue earned from selling items

Explicação

Questão 6 de 10

1

When is price skimming used?

Selecione uma das seguintes:

  • To gain market share

  • To make as large a profit as possible

  • To cover costs and breakeven

Explicação

Questão 7 de 10

1

What is the best pricing method for a well known firm selling a new hi-tech, high quality mobile phone model most likely to be?

Selecione uma das seguintes:

  • Penetration pricing

  • Price skimming

  • Cost plus pricing

Explicação

Questão 8 de 10

1

In the marketing mix, what does the term 'place' refer to?

Selecione uma das seguintes:

  • Retail outlets such as shops

  • Online shops

  • Anywhere products are made available to customers

Explicação

Questão 9 de 10

1

Which of the following most accurately describes promotion activity?

Selecione uma das seguintes:

  • Using advertising to sell products

  • Using advertising and other methods to sell products

  • Products being made available to customers

Explicação

Questão 10 de 10

1

Which of the following is NOT part of the promotional mix?

Selecione uma das seguintes:

  • Advertising

  • Personal selling

  • Price

Explicação