Unit 2. Mass media

Digitization

Traditional media

New media

Interactivity

Internet

Convergence

Hypodermic syringe approach

Uses and gratification approach

Decoding approach

Contemporary issues: bandura case

McQuail (2003)

Who controls media?

Whose interests dominate in society

Who influenced press content?

Is there freedom of press?

what is the pluralist approach?

what is the conflict (marxist) approach?

How can developments in digital technology result in a reduction in the power and influence of press owners?

how can internet safeguard demcracy?

what is information overload?

whats is the Oats 2008 study?
explain fully.

how does the media influence voting behaviour?

how does media form identity?

how does media influence political socialisation?