Public Relations

Public Relations Activities

Internal Publics

External Publics

Public Relations Strategies

News Management

News Hooks

Leaks

Trial Balloons

Exclusives

Community Relations

Crisis Management

Lobbying

Public Relations Tools

Press Release

Canned News

Audio News Release

Sound Bites

VNR

Press Kit

Advertising

In-House Agencies

Boutique Agencies

Full Service Agencies

Operation of Full Service Agencies

Account Management

Research

Media Outlets for Advertising

Direct Mail Advertising

Specialty Ads

Traditional Advertising Objectives

Image Advertising

Value-Added Products

Nontraditional Advertising Objectives

Corrective Ads

Counter-advertising

PR Tactics

Spinning

The Big Lie

Greenwashing

Whitewashing

Controversies in Advertising Industry

Ads Targeting Children

Economic Clout