2. Semester Medienwirkungs- und nutzungsforschung FlashCards sobre VL 8: IPK, Communication Flow & Diffusion, criado por Sven Christian em 22-05-2016.
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Criado por Sven Christian
mais de 8 anos atrás
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Fechar
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Criado por Sven Christian
mais de 8 anos atrás
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Interpersonale Kommunikation
(IPK)
"The Peoples Choice"
Gründe für stabile Einstellungen
Two Step Flow of Communication
Faktoren:
(Who one is
What one knows
Whom one knows)
What one knows
Whom one knows
Whom one knows
(graphisch)
Diffusionsforschung
Diffusionsforschung
(Innovators
Early Adopters
Early Majority
Late majority
Laggards)
Early Adopters
