Market Segmentation and Targeting

What are the four steps in designing a customer driven market strategy?

What is a market?

What are the requirements for a market?

Why are these all important factors

What else is an important element to note about markets?

What are the reasons for doing market segmentation anyway

What are the reasons for doing market segmentation anyway

what is the order of the steps in developing this customer driven market strategy

What is the order of the steps in developing this customer driven market strategy?

What's the end goal of this whole process?

What is market segmentation?

What are the forms of segmentation

What does no segmentation mean?

What is single variable segmentation?

What is multi variable segmentation

What do most organisations do during this process

Give an example of a company that used/uses mutli variable segmentation

Segmentation Bases for customer markets

What does geographic segmentation involve?

Give an example of somebody who uses geographic segmentation

What does demographic segmentation involve?

Are there any problems with this?

What are the stages of the family life cycle

What is geodemographic segmentation

What is psychographic segmentation?

What is behavioural segmentation?

What are some behavioural segmentation bases?

How can we segment Business markets

What are the demographic factors

what are the operating variables bases

What are the purchasing approaches bases

what are the situational factors

what are the personal characteristics

What is intermarket segmentation?

What are the requirements for effective segmentation

What is market TARGETING

What are the four tiers of segment attractiveness

What are the strategies for market targeting?

What factors affect the choice of target market strategy