SEM I Practice Final Exam

The core benefits to customers who purchase sport products include entertainment, health, and

When a professional football expansion team is established in a community, the economic impact might
result in

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,
parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example
of _______________ impact.

One of the main differences between professional and amateur athletes is that for professionals , the game is
often

Which of the following is an example of marketing the sport event:

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

A person responsible for matching up corporations with events that reach their target market has a career in

Which of the following marketing activities involves writing press releases and organizing news conferences
for a sport organization:

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You
are in charge of advertising. Which of the following would be your responsibility:

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League
Baseball game. This is called brand

Your high-school's basketball team went to the state championship game last year, but didn't even make the
play-offs this year. This is an example of a(n) ____________ sport/event product.

Most sport/event products are classified as

Jacob started training for the Boston Marathon several months ago and was happy when he finished the
marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth,
which resulted in a(n)

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad
taking him to games when he was a young boy. What factor motivates Mark to attend these sports events
with his family?

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the
game's_____________ value.

A primary reason that many colleges and universities sell the naming rights for their new football stadiums
or basketball arenas is to

When designing an event program for a charity event, it is important to

What should be included in an event program if it is longer than four pages?

The team name, mascot, and logo are important elements that a sport/event organization uses to create and
maintain

If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________
sponsor.

The relationship between a sponsor and a sport entity is often described as a

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to
view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of
____________ marketing.

Which of the following is a characteristic of an effective sport/event logo:

When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design
to

What do some professional sport teams do to promote renewed interest in a team that is losing support from
fans?

Which of the following are the most important considerations when designing a basketball team's logo:

To learn about its target market's needs and wants, a professional soccer league should obtain information
from its fans

What is one way that sport/event marketers use marketing information?

Having appropriate data helps sport/event marketers to set goals that are

A sport/event organization that wants to obtain information about the population in a certain geographic
location might use

To know what websites and advertisements visitors see, sports and event e-marketers would check

Which of the following is a secondary source of sport/event information

A database of competitor information often contains information about the competitor's

What internal records do many businesses monitor in order to obtain useful marketing information?

What type of competitor information is important for sport/event organizations to maintain in a database?

Primary research includes collecting data for

Which of the following sources is the most appropriate for obtaining primary marketing information about
fans' opinions about a rock band's new album:

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its
facilities and the level of its services is by

What should a sports or entertainment event do in order to be successful?

The promoters of an extreme-sports weekend would most likely target which of the following

Which of the following is a factor that sports and entertainment marketers consider when targeting
customers for a specific event

A business wants to create or emphasize positive associations between a specific sport and itself. What type
of advertising media should the business consider using?

A vital promotional technique for entertainment marketing is the use of

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

Advertising copy that states "Only 3 days left" is trying to

The basic elements of a print advertisement are the

Computers are complex products and have features that need to be explained. Which of the following
elements would be crucial to include in an advertisement for a new computer:

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is
pointing out the product's

Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?

Currently, which of the following mobile advertising strategies has been most successful:

Which of the following statements regarding direct-mail marketing campaigns is true:

To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as

One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have a(n)

One of advantage of using e-mail marketing is that it is

A business that asks customers to forward an e-mail to their friends or associates is engaged in

Which of the following is an example of an email attachment?

The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of
a/an ______ message.

What should businesses do to detect any problems before sending an e-mail to everyone on their list?

What mailing technique do businesses often use if they do not have mailing-list software?

Which one of the following computer programs prevents email messages containing the word "free" in the
subject header from entering an inbox:

Businesses generally pay more for newspaper advertisements when purchasing space at a _________ rate.

A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per
thousand (CPM).

When an advertiser wants to reach specific target markets, which type of print medium would be most
cost-effective?

One reason it is important for professional sport/event organizations to develop advance ticket sales plans is
because the generated revenue helps organizations to

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was
the cost per GRP?

To increase revenue, professional baseball and football teams often sell advertising that appears

Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

To sell advertising space in an event program, the first thing Kyle should do is

A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because

After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can

When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of

What do professional sport teams design for use during games that often become promotional tools because fans take them home?

The purpose of designing an event program that contains space for advertisements is to

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

Which of the following do event organizers often include in an event to add interest and excitement to the event:

What is a primary consideration for fans who are attending a professional football game in a large city?

When attending a sporting event, most fans expect that the facility will provide them with a(n)

A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.

What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?

A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:

How do sponsors typically use signage at sports events?

Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:

A stadium deciding to place messages and team logos on electronic boards is an example of selecting

In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the

Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have

Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on

Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.

Which of the following is one of the main features of a sport product:

When you ask, "What does this sales promotion offer to customers?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?

Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

Sales promotion is a major part of sport/event marketing because

What is a step in the sales presentation process that salespeople should prepare for in advance?

When preparing handout for a sales presentation, it is important for a salesperson to know the __________ of the audience.

When customizing a presentation, the salesperson determines a prospect's needs by developing a

Why should salespeople create favorable impressions during the initial contact with sport/event customers?

How can sport/event marketers establish positive relationships with their customers/clients?

To develop long-term relationships with fans, professional sport teams should

A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets