Unit 10: Media and Sponsorship

What is the commercialisation of sport?

What is sports media?

What are the different types of media coverage?

In what formats is sport seen on television?

Name the positive effects of having media coverage in sport

Name the negative effects of having media coverage at a sporting event.

Media is big business and is driven by profit. Who do they form close links with?

When allocating an international event to a country the International Governing body would need to consider several factors. What may these be?

What are the advantages of hosting an international event?

What could be the disadvantages of hosting an international sporting event?

Sport is used as a political tool.
Name two Olympic Games and highlight the political incident.

What is sponsorship?

Give examples of the different ranges of sponsorship
(what can be sponsored?)

Name the types of sponsorship an athlete may have.

Where can an athlete receive funding from?

What are the advantages of sponsorship in sport for the athlete?

What are the advantages of sponsorship in sport for the Governing Body?

What are some of the disadvantages of sports sponsorship?

What are the advantages for the sponsors?

What are the disadvantages for the sponsors?