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Criado por ESTEFANIA OLIVA
quase 8 anos atrás
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EVERY SCIENCE FIELD CONSISTS OF...
EMPIRICAL is...
CHARACTERISTICS OF AN EMPIRICAL APPROACH
CHARACTERISTICS OF THE SCIENTIFIC APPROACH
INTERSUBJECTIVE TRACEABILITY
QUANTITATIVE VS. QUALITATIVE
OBJECTIVES OF EMPIRICAL RESEARCH
EMPIRICAL METHODS FOR COMMUNICATION SCIENCES
MEASURING IS...
SCALES OF MEASUREMENT
CLASSIFICATION OF VARIABLES
AN INDEX IS...
SCALE LEVEL VS. SCALE
TYPES OF SCALES
3 QUALITY CRITERIA FOR MEASUREMENT
TYPES OF RELIABILITY (3)
SAMPLING IS...
TWO WAYS OF SAMPLING
ARBITRARY SAMPLING
RANDOM SAMPLING VS PURPOSEFUL SAMPLING
RANDOM SAMPLING
SIMPLE AND SYSTEMATIC
RANDOM SAMPLING
STRATIFIED
PURPOSEFUL SAMPLING
CLUSTER
RANDOM SAMPLING
MULTI-STAGE
PURPOSEFUL SAMPLING
QUOTA
PURPOSEFUL SAMPLING
TYPICAL
PURPOSEFUL SAMPLING
EXTREME
PURPOSEFUL SAMPLING
CONCENTRATION PRINCIPLE
QUESTION TYPES
CLASSIFICATION OF CLOSED-ENDED QUESTIONS
RESPONSE BIAS
HALO EFFECTS
RESPONSE BIAS
TYPES (5)
RECOMMENDATIONS FOR CONSTRUCTING ITEMS AND AVOIDING BIAS
TYPES OF SURVEY QUESTION
TYPES OF FUNCTION QUESTIONS
STANDARDIZATION OF SURVEYS
SURVEY MODES
PROCESS OF A SURVEY (7 STEPS)
CONTENT ANALYSIS IS...
QUANTITATIVE ANALYSIS IS...
CONTENT ANALYSIS AND SOCIAL REALITY (3 ASPECTS)
A CATEGORY SYSTEM...
A CATEGORY IS...
REQUIREMENTS FOR CATEGORIES
PROCESS FLOW MODEL OF CONTENT ANALYSIS
MAYRING
CHARACTERISTICS OF THE METHOD
MAYRING'S ANALYSIS
STEPS (3)
CORRELATE TEXT MATERIAL WITH CATEGORIES
3 STEPS
PROBLEMS OF CONTENT ANALYSIS
QUANTITATIVE VS QUALITATIVE
CONTENT ANALYSIS