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Você tem 5 minutos para completar as 10 questões deste quiz..
Which option you can use to capture potential business later in the day, even on a limited budget?
Ad Delivery
Bid Allocation
Ad Automation
Bid Capping
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Create 1 campaign with an ad group for all restaurant locations.
Create several campaigns with 2 ad groups each: dine in and takeout.
Create 1 campaign with an ad group for each restaurant location.
Create 1 campaign with an ad group for each menu item.
Your client sells gardening supplies online. You suggest she use sitelinks because they can:
be used with Shopping campaigns
take people to blogs about gardening
bring people to her site from blogs about gardening
take people to inner pages on her site about gloves, tools, and fertilizer
How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?
They can help her calculate how often someone clicked on her ad and then converted
They can help her evaluate how engaging her ad is to potential customers
They can give her an idea of how often her ad is shown to potential customers
They can give her an idea of how often someone clicked on her ad
You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Increase the number of mobile-optimized text ads
Decrease the mobile bid adjustment for the campaign
Decrease the number of mobile-optimized text ads
Increase the mobile bid adjustment for the campaign
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?
Cross-device conversions
Cross-through conversions
Cross-OS Conversions
Click-through conversions
An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
The specific Conversion Optimizer code snippet was not added to the site
The cost-per-click (CPC) bid was lower than the recommended amount
The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
The ads in the campaign are waiting to be approved
You have a budget of US$75 per day for your client’s Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
Bid accross multiple ad groups to determine the average
Use bid simultors to see CPC estimates
Try various CPC amounts to determine the average
Raise your max. CPC to US$3 to cover possible competitive bids
Your manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
Use target outranking share bidding
Raise the target cost-per-acquisition (CPA) bid
Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:
adjust your client’s budget
optimize your client’s ad text
optimize your client’s keywords
All of the listed answers are correct