Business/Economics (Marketing HT16) FlashCards sobre Part 3: Chapter 11: Managing the Communications Mix, criado por John Runestam em 23-09-2016.
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Criado por John Runestam
quase 8 anos atrás
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Fechar
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Criado por John Runestam
quase 8 anos atrás
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Marketing Communications Mix
The 5 Tools
Sales Promotion
Advertising
Direct Marketing
Media
Message
Vad behöver man ta hänsyn till när man skapar en Communications Mix?
Marketing Communications (planning)
Marketing Communications (manage)
IMC
MCPF
CRM
SMART Goals
Marketing Communications Objectives
Marketing Communications Strategy
Stakeholder
DRIP
Media Framentation
Audience framentation
Direct-response (DR) media
