Marketing Communications Mix

The 5 Tools

Sales Promotion

Advertising

Direct Marketing

Media

Message

Vad behöver man ta hänsyn till när man skapar en Communications Mix?

Marketing Communications (planning)

Marketing Communications (manage)

IMC

MCPF

CRM

SMART Goals

Marketing Communications Objectives

Marketing Communications Strategy

Stakeholder

DRIP

Media Framentation

Audience framentation

Direct-response (DR) media