How do situational factors have a role in attitudes?
Situational constraints, social norms and conventions can lead to increased/decreased attitude expression
The situation an individual is in influences the formation of pos/neg attitudes
The situation an individual experiences contributes to their logical reasoning for/against a particular attitude
An individual's attitude is chosen for them through social demands
What role do attitudinal factors have to play in forming attitudes?
Attitudes formed through experience are stronger than those formed indirectly
Attitudes formed indirectly are stronger than those formed through experience
The attitude a significant other has is a strong influence on the attitude an individual will adopt
The attitude society has is a strong influence on the attitude an individual will adopt
The stronger an attitude is, the more likely it is to influence behaviour. What three factors determine attitude strength?
(a) Attitude accessibility (b) Attitude intensity (c) AO knowledge
(a) Attitude accessibility (b) Attitude intensity (c) Attitude's constancy with society
(a) Attitude's constancy with society (b) Attitude's relation to other attitudes held (c) AO knowledge
(a) Attitude's constancy with society (b) Attitude's relation to other attitudes held (c) How the attitude was formed (direct/indirect)
What is the main assumption of The Theory of Reasoned Action (Fishbein & Ajzen, 1975)?
Individuals have reasoned action abilities and behave on the basis of logical beliefs
All behaviour is reasoned before being carried out
Individuals automatically try to reason the intentions behind others' behaviour
Actions are reasoned based on societies expectations of behaviour
In the Theory of Reasoned Action (Fishbein & Ajzen, 1975) what are the two main factors that ultimately lead to behavioural intentions and therefore behaviours?
Attitudes and subjective norms
Attitudes and societal expectations
Subjective norms and values
Values and societal expectations
What did Sheeren & Taylor (1999) find in their meta-analysis?
On average there are medium (approx .45)correlations between attitudes and behavioural intentions and between subjective norms and behavioural intentions
On average there are weak (approx 0.2) correlations between attitudes and behavioural intentions and between subjective norms and behavioural intentions
On average there are strong (approx 0.7) correlations between attitudes and behavioural intentions and between subjective norms and behavioural intentions
On average there is no correlation between attitudes and behavioural intentions and between subjective norms and behavioural intentions