Chad Collins
Quiz por , criado more than 1 year ago

SEM II 2.08 Objective Pretest

241
0
0
Chad Collins
Criado por Chad Collins quase 8 anos atrás
Fechar

SEM II 2.08 Objective Pretest

Questão 1 de 5

1

A characteristic of a full-service advertising agency is that it contains a

Selecione uma das seguintes:

  • creative department.

  • television studio.

  • printing facility.

  • talent agency.

Explicação

Questão 2 de 5

1

The main characteristic of a full-service advertising agency is that it

Selecione uma das seguintes:

  • does not limit its services to promotion.

  • does not provide services to individuals.

  • specializes in providing creative services.

  • specializes in buying media time and space.

Explicação

Questão 3 de 5

1

One reason why many businesses contract with advertising agencies is to obtain

Selecione uma das seguintes:

  • marketing strategies.

  • free publicity.

  • copywriting services for advertising scripts and press releases.

  • operational advice,

Explicação

Questão 4 de 5

1

One of the benefits to a business of using an advertising agency is that the

Selecione uma das seguintes:

  • business can promote its products less expensively.

  • agency has an objective view of the marketplace.

  • business will not need to prepare a promotional budget.

  • agency may represent one of the business's competitors.

Explicação

Questão 5 de 5

1

Which of the following is a factor that businesses often consider when selecting advertising agencies:

Selecione uma das seguintes:

  • Accounting system

  • Performance record and success with pervious clients

  • Work environment

  • Staff organization

Explicação