Fechar
Micromarket
Microshare
Milieu – Milieu describes the visual nature of the game such as science fiction, fantasy, horror, and retro.
MMORPG
Mobile newbies
Mode
Momentum effect
Monetization strategy
Narrative transportation theory
Negative word-of-mouth
Netnography
Network effect
Network units
Niche markets
Niche products
Nodes
Nonresponse bias
Norms
Nudge
Object sociality
Objective
Objective-and-task method
Off the network
Off-site indicators
Online communities
Online gated communities
Online search
On-site indicators
Open access sites
Open source model
OpenID
OpenSocial Code
Opinion leader
Opinion mining
Opportunity cost
Opt in
Organic
Organic content
Organic social ads
Original content
Owned media
Paid links
Paid media
Pareto principle
Participation effect
Passion-centric
Participatory advertising
Pay-per-click fees
Penetration rate
Percentage of ad spend
Performative
Permission emails
Perpetual beta
Pick lists
Pillar content
Platform
Plot placement
Plug-ins
Popularity filters
Population
Positioning statement
Power site
Power users
Presence
Presence indicators
Principle of least interest
Principle of scarcity
Privacy salience
Product placement
Propagation brief
Protest sites
Prurient impulse
Psychic income
Psychographic segmentation
Psychology of influence
Public relations
Puppet masters
Purchase pals
Puzzle games
QR code
Rabbit hole
Radical trust
Ratings
Reach
Recommendations
Referent power
Relative pull
Reputation economy
Reputational capital
Reputation indicators
Research design
Research hook
Resource hook
Response device
Return metrics
Return on earned media model
Return on emotion
Return on impressions model
Return on investment (ROI)
Return on social media impact model
Return on target influence model
Revenue stream
Reverse tracking
Reviews
Reviews and ratings
Reward power
Rich media
Rich media ads
Role-playing game (RPG)
Roving nodes
RSS feeds
Rubberneckers
Rule of reciprocity
Sales conversions
Sales promotion
Salesmen
Sample
Sample frame
Sampling
Sampling error
Sampling weights
Scalability
Scale free
Scraping
Screen placements
Script placements
Search advertising
Search engines
Search engine marketing (SEM)
Search engine optimization (SEO)
Secondary content
Seed
Sentiment
Sentiment dictionary
Share of voice
Share tools
Share Your Story
Shop together
Significant ties
Simulation games
Situation analysis
Six degrees of separation
Skins
Small-world network
Social ads
Social bookmarking
Social capital
Social commerce
Social context ad – A social context ad includes ad creative, an engagement device, and personalized referral content from people in the viewer’s network.
