Micromarket

Microshare

Milieu – Milieu describes the visual nature of the game such as science fiction, fantasy, horror, and retro.

MMORPG

Mobile newbies

Mode

Momentum effect

Monetization strategy

Narrative transportation theory

Negative word-of-mouth

Netnography

Network effect

Network units

Niche markets

Niche products

Nodes

Nonresponse bias

Norms

Nudge

Object sociality

Objective

Objective-and-task method

Off the network

Off-site indicators

Online communities

Online gated communities

Online search

On-site indicators

Open access sites

Open source model

OpenID

OpenSocial Code

Opinion leader

Opinion mining

Opportunity cost

Opt in

Organic

Organic content

Organic social ads

Original content

Owned media

Paid links

Paid media

Pareto principle

Participation effect

Passion-centric

Participatory advertising

Pay-per-click fees

Penetration rate

Percentage of ad spend

Performative

Permission emails

Perpetual beta

Pick lists

Pillar content

Platform

Plot placement

Plug-ins

Popularity filters

Population

Positioning statement

Power site

Power users

Presence

Presence indicators

Principle of least interest

Principle of scarcity

Privacy salience

Product placement

Propagation brief

Protest sites

Prurient impulse

Psychic income

Psychographic segmentation

Psychology of influence

Public relations

Puppet masters

Purchase pals

Puzzle games

QR code

Rabbit hole

Radical trust

Ratings

Reach

Recommendations

Referent power

Relative pull

Reputation economy

Reputational capital

Reputation indicators

Research design

Research hook

Resource hook

Response device

Return metrics

Return on earned media model

Return on emotion

Return on impressions model

Return on investment (ROI)

Return on social media impact model

Return on target influence model

Revenue stream

Reverse tracking

Reviews

Reviews and ratings

Reward power

Rich media

Rich media ads

Role-playing game (RPG)

Roving nodes

RSS feeds

Rubberneckers

Rule of reciprocity

Sales conversions

Sales promotion

Salesmen

Sample

Sample frame

Sampling

Sampling error

Sampling weights

Scalability

Scale free

Scraping

Screen placements

Script placements

Search advertising

Search engines

Search engine marketing (SEM)

Search engine optimization (SEO)

Secondary content

Seed

Sentiment

Sentiment dictionary

Share of voice

Share tools

Share Your Story

Shop together

Significant ties

Simulation games

Situation analysis

Six degrees of separation

Skins

Small-world network

Social ads

Social bookmarking

Social capital

Social commerce

Social context ad – A social context ad includes ad creative, an engagement device, and personalized referral content from people in the viewer’s network.