Which of the following are possible uses of views withing a single Google Analytics account?
to look more closely at traffic to a specific subdomain
to look more closely at traffic to a specific part of a site (a page or selection of pages)
to limit a user's access to a subset of data
A & C only
A, B and C
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
product SKU(s)
purchase amount
billing only
tax amount
credit card number
How would you track visitors coming from an email or newsletter campaign?
By turning auto-tagging on
Analytics will track visits coming from any campaign automatically
By manually tagging the destination urls of the campaign
It is not possible to track visitors from non adwords campaigns
Why can Adwords clicks differ from Analytics sessions in your reports?
Some visitors may have Javascript disabled
some visitors may be blocking cookies
clicks and sessions are different metrics
all of the above
Which of the following questions can be answered using the goal flow report?
Are there a lot of unexpected exits from a step in the middle of conversion funnel?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices?
All of these can be answered using the goal flow report.
Scenario: The Google Merchandize Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Device Category
landing page
Campaign
A and C only
A, B, and C
You define a Destination URL goal by
Creating a new dashboard to report only on that goal page
adding the conversion ID to the tracking code on the goal page
Editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page
Google Analytics can collect behavioral data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sale systems
A and B only
What is the benefit of using Google Analytics for Remarketing?
You can target customers who have previously been to your site with customized creatives.
You can create remarketing lists without making any changes to your existing GA tag.
You can create remarketing lists based on custom segments and targets, for example, users who've been to your site more than once in a 30 day period.
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Traffic type
Languages
B and C only
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversion on a given day. Which tool in Google Analytics would you use to set up this alert?
Annotations
Intelligence Events
Real-Time
Secondary Dimensions
Advanced Segments
What does the time lag report indicate?
Time lag in between goal completions
Lag on the load time of the site
Time lag in between the original session and goal completion
Time lag in between page view during the goal completion
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success?
Bounce Rate
Avg. session duration
Pageviews
Conversion Rate
Google Analytics can identify that two sessions are from the same user if
the sessions happen in the same browser on the same device
the sessions happen on the same day
the sessions happen in the same browser
the sessions occur within 30 minutes of each other
When should you use manual tagging?
You should use manual tagging in order to track all of your advertising campaigns, like Adwords or Facebook.
You should use manual tagging for any non-Adwords custom campaign.
You should use manual tagging to track only Adwords campaigns.
True or False: When you share a link to a custom report, you share the data in the report.
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Ecommerce reports
Multi channel funnel reports
Interest reports
Goals reports
Campaign Reports
When you create a new Channel Grouping in a view, you can
immediately select it in the Acquisition Overview and Channels reports.
apply it retroactively and see historical data classified by your new channel definitions.
change how reports display your data, without changing the data itself.
What is the URL parameter that auto-tagging appends to an AdWords destination URL?
gclid=
_ga=
userid=
clickid=
utm=
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
1
5
2
0
True of False: Once a view is deleted it cannot be restored.
True. Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.
Which report would you use to determine the % of your site traffic that has already been to your site before?
Behaviour - New vs. returning report
Behaviour - Frequency & Recency report
Interests - Affinity categories report
All traffic - Referrals report
Ecommerce - Sales performance report
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
The visitor's session expires after 30 minutes of inactivity.
The visitor's session expires after 5 minutes of inactivity.
The visitor's session expires once the visitor has exited your site.
Google Analytics does not keep track of sessions by default.
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics
What reports would you use to determine if you should consider expanding your advertising to new markets?
Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report
Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add AdWords tags to your site without editing site code.
You can add non-Google tags to your site without editing site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Last interaction model
First Interaction model
Linear model
Last Non-Direct Click model
You web property is 'www.example.com". You set up a destination goal "/thankyou" and Match Type "Begins with". Which of the following pages would trigger a goal conversion?
www.example.com/thankyou.html
www.example.com/thankyou/php
www.example.com/thankyou/receipt/php
All fo these would trigger a goal conversion
What is an assisted conversion?
When one goal completion leads to another
When one traffic source results in a later goal completion through another traffic source
An Adwords view through conversions
When an Adwords visitor returns to the site directly to convert
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demograpic reporting
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
use Google Tag Manager for you Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters
You can analyze your users and/or their sessions according to single or multi-session conditions
You can isolate and analyze specific conversion paths using conversion segments
you can permanently modify the data in your view for example excluding internal or bot traffic
A, B, and C only
A, B, C & D
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
pageviews
events
transactions
Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track actual revenue from your conversions
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
The User ID feature is commonly used with which of the following website scenarios?
Users can create an account on your website and log in on all types of devices.
Users can navigate between your website and multiple subdomains within one session.
Users must navigate to a 3rd party shopping cart domain to complete a purchase.
you have content that displays on another domain through an iFrame.
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven't implemented Goals or Ecommerce
You haven't enabled demographic data
You are not using Google Tag Manager
You are not using Content Experiments
You haven't set up Goals Funnels
Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel reports
Last Interaction model
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
You can create your own custom channel grouping in addition to the default MCF Channel
The channel labels that you see in Multi-Channel reports are defined as part of the MCF Channel Grouping.
When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
All of these statements are true.
Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?
Segments are filters that permanently change your data
Segments let you isolate and analyze your data
You can use segments to build custom Remarketing lists
Segments represent either subsets of sessions or subsets of users
Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required
You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
The tracking code has been altered and is reporting incorrectly
There is a new referral source that is directing a lot of new traffic to the site
There is unidentified referral traffic that is likely bot traffic
New pages or subdomains have been recently indexed in organic search
All of the above
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:
changing the sampling rate in your view settings
adjusting the session timeout control
adjusting a control in the reporting interface for greater or less precision
You cannot adjust the sample rate
True or False: The order in which filters appear in your view settings matters.
True. Filters are executed in the order in which they appear.
False. Filters are not necessarily executed in the order in which they appear.
Adding filters to a view in Google Analytics allows you to
exclude visits from a particular IP address
replace complicated page URLs with readable text strings
modify historical data
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True. Any new view will include all historical website data.
False. Views will report data from the day they are created.
Which of the following features allows you to joint the data generated by your offline business systems with the online data collected by Google Analytics?
Custom dimensions
Goal tracking
Data import
Custom channel groupings
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
Location
Interest Category
What is the main purpose of the Multi-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pagviews
You recently set up an new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.
You must modify your tracking code to support Smart Goal data collection.
You must enable 'Smart Goals' in your property settings.
The selected Google Analytics account must have at least 1000 pageviews over the past 30 days.
What are UTM parameters?
Parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics reports.
Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.
Parameters that are added to your site for Event tracking.
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Email traffic will always appear as referral and can not be tracked separately.
Email is a default medium in Google Analytics and will automatically appear in your reports.
Email traffic can be tracked using manual tracking with UTM parameters.
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a 'bounce' if the user views one page of the site and then leaves
False: Beacuse there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce
Which dimension is not included in the Adwords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
B & C only
Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that result in a site registration
the percentage of visits that contain only one page view
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels
What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths.
the set of rules for assigning specific interest categories to each session.
True of False: If you have updated your tracking code to anlytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possible targeting the wrong audience who is not as interested in your product.
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point for your goal
Which of the following metrics would most strongly suggest a poorly performing website?
Bounce Rate > 90%
Bounce Rate < 90%
% New Visits > 90%
Avg. Session Duration > 5 minutes
None of these answers
In multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Seach?
Assisted Conversion Value
First Interaction (Click) Conversions
none of these metrics
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
Report filters
Custom Dimensions
Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Embed API
Management API
You cannot access this data with an API
Which of the following metrics is available when Site Search tracking is enabled?
Sessions with Search: The number of sessions that used your site's search function at least once.
Search Exits: The number of searches made immediately before leaving the site.
Time after Search: The amount of time users spend on your site after performing a search.
Search Refinements: The number of times a user searched again immediately after performing a search.
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only.
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Pages/Visit
Auto-tagging is a feature that is used with which type of traffic?
Any search engine traffic that is not from Google
AdWords Campaign traffic
Website referrals
Social media referrals
Each dimension and metric has a scope that aligns with a level of analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination?
Session (metric)/Page (dimension)
Bounce rate (metric)/Event Action (dimension)
Sessions (metric)/city (dimension)
All of the above are valid dimension/metric combinations
