Which is an important aspect to consider when a business begins to assess its marketing information needs?
Government
Competition
Production
Technology
Sports or event organizations maintain marketing information systems to be able to perform which activity?
Respond to customer need
Develop a wide range of databases
Distribute season tickets
Modernize old and outdated facilities
By maintaining marketing information systems, sports or event organizations can estimate demand and identify market trends by tracking buying behavior and which other activity?
Analyzing consumption patterns
Establishing standards
Tabulating quotients
Qualifying distribution channels
Businesses often ask for the zip code of customers at the checkout counter to obtain what information?
How often the customers visit the business
A geographic area for a direct-mail campaign
How much customers can pay for products
The average age of customers
Knowing where customers are located can help a business decide on which component?
The prices that are the most popular
How to package products
How to inventory stock
Distribution channels to use
When assessing marketing-information needs, the first step that a business should take is to perform which activity?
Select the research tools
Analyze the restaurants
Identify the issue or problem
Conduct primary research
Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining which information?
A
B
Target markets
Competing products
Demographics
Business personnel
