Chad Collins
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SEM II 4.04 Objective

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Chad Collins
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SEM II 4.04 Objective Quiz

Questão 1 de 8

1

What is one question that a business must answer when identifying a potentially profitable target market?

Selecione uma das seguintes:

  • “What is the reach and frequency of the advertising medium?”

  • “Does the product have form utility?”

  • “What are monthly variable expenses?”

  • “Is the market responsive?”

Explicação

Questão 2 de 8

1

Which factor should event marketers consider when identifying target markets for specific events?

Selecione uma das seguintes:

  • Behavior

  • Culture

  • Attitude

  • Character

Explicação

Questão 3 de 8

1

Which situation is an example of a business using niche marketing?

Selecione uma das seguintes:

  • A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.

  • A national petroleum company offers credit cards for use at its gas and service stations.

  • An athletic footwear company produces a line of shoes for children who play soccer.

  • A soft drink manufacturer advertises its product during a national television broadcast.

Explicação

Questão 4 de 8

1

One aspect of identifying a segment of a sports or event target market involves identifying which component?

Selecione uma das seguintes:

  • Regional trends

  • Sales forecasts

  • Heavy users

  • New vendors

Explicação

Questão 5 de 8

1

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?

Selecione uma das seguintes:

  • Isolated

  • Niche

  • Individual

  • Mass

Explicação

Questão 6 de 8

1

When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature?

Selecione uma das seguintes:

  • Concentrated

  • Undifferentiated

  • Accessible

  • Inflexible

Explicação

Questão 7 de 8

1

Which statement is true regarding niche marketing?

Selecione uma das seguintes:

  • Marketers tend to consider broad focus to meet the needs of the niche.

  • Market segments are subgroups of niche markets.

  • Niche marketers do not often customize their offerings.

  • Niche markets are small and may attract a few competitors.

Explicação

Questão 8 de 8

1

Entertainment marketers should identify their target markets after they have carefully examined which component?

Selecione uma das seguintes:

  • Past ticket sales records for similar events

  • Available data and research about the segment

  • Retired people with discretionary income

  • Customized products that fit the needs of the market

Explicação