The person who because he has reached a particular age is called a ______
retirer
retiree
retiring
retirement
Mark the odd word
fire
sack
hire
dismiss
A dismissed person gets a
bonus
severance pay
pension
benefits package
The advertizing method when images appear very quickly during a television or cinema advertisment with effects that people are not concious of is called _______ advertising
point-of-sale
direct mail
subliminal
word-of-mouth
Advertising for a product in places where it is sold is called _______ advertsing
Getting people buy smth upon their friends or colleguaes' recommendation is called ______ advertising
Dissemenation of ads through mass-scale mailing is called ______ advertising
Advertising done through a celebrity expressing support of some product in public is called _________
product endorsement
product placement
jingle
hoarding
Advertising done when products appear in films are used by film characters is known as _________
A short song or tune used in ads is called a __________
A large outdoor sign used for advertising, usually placed in a busy area is called a __________
An opportunity to sell something that no one is selling is called a market ________
share
maker
segment
niche
Someone whose job is to buy and sell stocks and shares for other people on the stock market is called a market _______
A separate part of the market constitued by people of similar age, social status, income is called a market ________
The percentage of sales a company has on the market is usually referred to as the market __________
The 4 P's of the marketing mix are all of these except for:
price
place
promotion
publicity
Retail trade is opposite to _______ trade
whole
wholesale
sales
sale
Sales revenues are equivalent to sales' __________
profit
income
benefit
gain
The logical relationship between marketing and marketing mix is __________
general-specific
part and whole
equivalence
method and purpose
The logical relationship between advertising and promotion is _______
The logical relationship between advertising methods and selebrity endorsement is _________
The logical relationship between an advertising campign and a TV commercial is _________
A unified look in all of the companies communications, logo, uniforms,letterheads is reffered to as corporate ________
policy
strategy
identity
culture
A company controooled by a holding or parent company is a ___________
subsidiary
headquaters
warehouse
head office
An office handling large numbers of telephone calls is reddered to as a _______
call centre
A large building where raw materials or manufactured goods are stored is a/an__________
service centre
outlet
plant
A division of a large organisation is a/an _________
factory
branch
A poinnt from which goods are sold or distributed is a/an __________
Good perfomance in a particular activity in one company that can be used as an evaluation standart is a _________
benchmark
degree
merger
level
___________ development means proceeding gradually or in stages
progressive
hierarchical
conservative
democratic
The group of people who have power to make decisions and control a company or an organisation is called a ________
parent company
board
The main managing office of an organisation is a ___________
To divide a large organization into smaller separate units means to _______it
decenttralize
degrade
join
merge
A phenomenon when two or more companies join together to form a larger company is reffered to as ___________
decentralization
centralization
demerger
An arrangement in which a company gives a business the right to sell its goods or services in return for payment or a share of the profits is called ___________
franchise
accountability
incorporation
In a _______ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an _____
partnership
Ltd
Plc
non-for-profit-organisation
The head office or main building of an organization is reffered to as a/an ________
headquater
_____ is an organization which owns not less than 51% in another company
PLC
Parent company
_________ is an ability, imagination and desire to create new projects or activities
enterpriser
enterprise
enterpreneur
enterprising
____ values integrate a culture and help distinguish it from others
core
critical
sensitive
appreciable
"Value" is closest to:
depreciation
appreciation
reconciliation
qualification
One can minimize a risk only when one is _____ of it
afraid
aware
realistic
One can cultivate all of these EXCEPT FOR:
habits
lifestyle
tastes
If I lived closer to work I .......... such a long way every day
don't have to commute
won't have to commute
wouldn't have to commute
wouldn't have had to commute
Come before lunchtime if it ....... you
suits
will suit
suited
would suit
If you ...... your dog for a walk more often it ...... so frustrated all the time
took, wouldn't be
had taken, would have been
have taken, won't be
will take, would not be
If you .....somebody drowning ........ you dive into the water immediately?
have seen, would
would see, will
had seen,would
saw, would
If she ....... me her number, I ...... able to call her
gave, woud have been
had given, would be
gives, would be
had given, would have been
If he ....... his wallet with him two days before, he ....... the book
had had, would have bought
has, would buy
had, would buy
has had, will buy
If they ....... to the airport on time, they .. their flight yestrday
got, wouldn't miss
had got, won't miss
had got, wouldn't have missed
get, won't miss
A person ...... if there .... a continuous blood circulation
dies, weren't
died, wouldn't be
had died, wouldn't have been
dies, isn't
She said she had worked at the bank 2 years before
She said:"I work at the bank 2 years"
She said "She works at the bank 2 years"
She said "I have worked at the bank 2 years"
She said "I worked at the bank 2 years ago"
She said:"How has your country changed over the past five years?"
She asked me how my country had changed over the past five years
She told me how my country has changed over the past five years
She said me how their country has changed over the past five years
She asked me how your country changed over the past five years
"I didn't go to the match" -he said
He said he didn't go to the match
He informed me he hadn't gone to the match
He said he hadn't went to the match
He told that he hadn't go to the match
"Ann's sister does nothing except complaining"-he said
He remarked that Ann's sister was doing nothig except for complaining
He remarked that Ann's sister had done nothig except for complaining
He remarked that Ann's sister did nothig except for complaining
He remarked that Ann's sister does nothig except for complaining
"Don't close the window", said Max to Alice
Max asked Alice not to close the window
Max asked Alice do not close the window
Max asked Alice to not close the window
Max asked Alice if she will not close the window
The teacher asked: "DId you do your homework yesterday, Tom?"
The teacher asked Tom if he did his homework yesterday
The teacher asked Tom if he had done his homework the day before
The teacher asked Tom if he has done his homework the day before
The teacher asked Tom if he had done his homework yesterday
Choose the right indirect question
How do you think why he has done it
How do you think why he did it
Why do you think he did it
Why do you think he has done it
How do you think will he accept our proposal?
Do you think he will accept our proposal?
Do you think if he would accept our proposal?
How do you think if he accept our proposal
Which of these is the RIGHT variant of reported speech: "I had an accident", he said
He said that he had an accident
He informed me that he had had an accident
He told me that he had an accident
He asked me if I had had an accident
Which of these is the RIGHT variant of reported speech: He said "I'll be back next week"
He said he will be back next week
He said he might be back next week
He informed me that he will be back the following week
He promised to be back the following week
Various cereals .........in this region
is grown
are growing
growing
are grown
The police ............ notified about the robbery yesterday
have been
has been
was
were
The children ............. near the fountain in the park
have been last seen
were last seen
were seen last
had been last seen
Dogs ........... as pets for centuries
were kept
are kept
have kept
have been kept
Several European currencies ....... by the Euro
have been replaced
are replaced
has been replaced
had been replaced
Australia ....... by the British
has been first colonized
is first colonized
was first colonized
has first colonized
A new flu vaccine ........... in the USA
has been found
has been finding
is found
has found
Every part of the world ....... by now
was explored
were explored
has explored
has been explored
The match ......, due to the weather last Sunday
had not been played
has not played
is not played
was not played
Chocolate bars ........ in the 19th century
have been invented
was invented
were invented
has been invented
At last ........ war ended, but the transiion from war to piace was painful for both sides
a
an
the
-
We must organize ........ little dinner to celebrate the event
Tyger Woods the greates golfer of the last year has a $100 million deal with ....Nike
Rice, wheat, corn, cotton, and tobacco are the items on which ...... whole economies and nations depend
A lot of students took part in ........ civilian unest of the last week.
The American inventors Elisha Gray and Alexander Graham Bell applied for ..... patient on the telephone on the same day
absurd
keen
astute
acute
Mark the word with the most general meaning
payment
scholarship
I am now ___ probation, but I hope to get this job
for
in
at
on
The best performing employees are put ___ fast track
When your company ceases to exist you are ___
laid off
made redundant
unemployed
hired
When your company cuts back production you may be any of these EXCEPT for ______
be redundant
If you are no longer needed you may be ______
employed
The quality of one's work is referred to as his/her ___
performance
expectation
probation
___ is done in order to see if sb is suitable for a job
A person giving or showing great care to detail in his work may be called all of these except for
attentive
meticulous
careful
careless
The rate at which an employer gains and loses employees is called staff ___
turnabout
turnaround
turnover
turnout
If your company does not work at full capacity you may be ___
If you quit because of reaching the pension age you ___
resign
retire
give a sack
are given a sack
If you quit your job voluntairly you ___
if you are made to quit your jobe you ___
only US citizens are ___ for the job
suitable
eligible
qualified
fit
Headhunting is done for the purposes of ___
applying
firing
recruiting
management
Only ___ candidates will be invited for an interview
shortlist
shortlisting
shortlists
shortlisted
Working for office from home is called tele___
communicating
commuting
visiting
transportation
A short chat done to motivate stuff is called ___talk
pep
pop
pup
pip
How long have you been working ___ the company?
with
Withdrawal of application is antonymous to ___
submitting
considering
filling in it
writing it
All of these may distribute products EXCEPT FOR:
distribution centre
store
A _____ company is close to its customers and understands its needs
carefree
caring
care
Control of a group by the majority of its members is a feature of ___
bureaucracy
democracy
An organization averse to change or innovation and holding traditional values is characterized as ___
bureaucratic
centralized
___ involves the ability of standing back from oneself and becoming conscious of sb's cultural values, beliefs and perceptions
social maturity
adaptability
political growth
cultural awareness
Culture ___ expresses the lack of direction, the feeling of not knowing what to do or how to do things in a new environment, and not knowing what is appropriate or inappropriate
shock
despair
disapproval
disappointment
___ refers to the relationship process between a guest and a host, and it also refers to the act or practice of being a cordial host
sincerity
hospitality
flexibility
Saying that all African Americans are good at sports is a ____ because it's grouping the race together to indicate that everyone of that race is a good athlete
prejudice
feeling
stereotype
mistake
Greeting and small talk is the help for you _______ when meeting someone for the first time
to get involved
to break relationships
to break the ice
to negotiate
My first meeting with our Japanese partner was a real ___-opener - I had not seen such style of negotiations before
eye
ear
mind
door
____ awareness of the national practices is crucially important for business success
Culture
cultured
cultivated
cultural
These ancient buildings are part of the national ___
awareness
value
heritage
A feeling of confusion and anxiety caused by contact with another culture is referred to as culture ___
blindedness
conflict
She came up against all the old ___ mixing a career with motherhood
prejudice against
tolerance
embarrassment about
All of these concepts are negative EXCEPT FOR:
banana
sa-voir-faire
faux pas
xenophobia
A culture-blind person is _____ cultural differences
sensitive to
insensitive to
tolerant of
critical of
A ___ can make you feel embarrassed
This monument refers to the Kazakh national ____
inheritance
inheritor
heiress
Ethnocentrism is opposite to ____
kinship ties
cultural heritage
multiculturalism
cultural identity
We need to show greater ____ of each other
embarrassment
cultivation
To stay alert, focused you need to keep your eyes on the
Low prime cost is one of our advantages the competitors
Experience of studying or working in the west gives one exposure __the best educational practices
of
to
Firms illegal collusion on the auction bids is called bid___
rig
rigged
rigging
rigs
Removal of governmental control of the market is called
regulation
deregulation
differentiation
iversify
differentiate
dump
improve
Obtaining ownership and control by one bigger firm, in whole or in part, of another smaller firm or business is called
acquisition
takeover
joint venture
An association of firms or individuals formed to undertake a specific risky business project is called
Joining of two or more firms into an existing firm or to form a new firm for market expansion project is сalled
Which of these is usually hostile, unfriendly:
A group of manufacturers who combine to stop competition and increase profits forms a_____
cartel
holding
start-up
A purely financial company which uses its capital solely to acquire controlling interests in other operating companies is called a
A newly-established business is called a _
adapt
customize
pervade
tailor
Mark the odd phrase
comer the market
be in the driving seat of a company
lead the competition
overtake one's competitors
The cost of production is called
prime cost
overall costs
overhead expenses
transportation expenses
Ongoing expenses of operating a business (utilities, rent, transportation, etc.) are usually referred to as
communication expenses
Which of these is the strongest
assume
state
assert
Claim
Which of these is the strongest word
opinion
conviction
belief
assumption
Resilience is closest to
stamina
sustenance
vision
Mark odd phrase
gain advantage over sb
have an edge over sb
be ahead of the game
pull one`s punches
assign
allocate
distribute
allow
sustain
maintain
retain
detain
test
train
coach
teach
Belief is closest to
All sentences have the same meaning EXCEPT FOR
They should study tonight.
They had better study tonight
I recommend that they should study tonight
They have to study tonight