Natalie Balzert
Quiz por , criado more than 1 year ago

Quiz sobre Business Intelligence, criado por Natalie Balzert em 05-02-2017.

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Natalie Balzert
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Business Intelligence

Questão 1 de 30

1

According to the Five Forces Model developed by Harvard University Business professor Micheal Porter, all of the following are major factors that determine a company's standing in an industry, except:

Selecione uma das seguintes:

  • Competitive rivalry among firms in the industry

  • Bargaining power of suppliers

  • Bargaining power of customers or buyers

  • Technological (IT) superiority

Explicação

Questão 2 de 30

1

Forrester research repeatedly confirms there is a strong relationship between the quality of a firm's _____, which in turn increases revenue.

Selecione uma das seguintes:

  • Mobile apps and business transactions

  • Customer experience and loyalty

  • IoT capabilities and KPIs

  • Business model and marketing efforts

Explicação

Questão 3 de 30

1

Using a combination of mobile and database technology, Pizza House keeps records of the pizza preferences of all its customers. When Sam orders from Pizza House, he only says "send me the usual" when he calls in his order; and hangs up. Accessing the database, the Pizza House worker knows his address, his usual order, and what credit card to bill. The streamlined ordering and fulfillment efficiency give the Pizza House _____.

Selecione uma das seguintes:

  • A strategic plan

  • A competitive advantage

  • A strategic model

  • A sustainably business edge

Explicação

Questão 4 de 30

1

Enterprises can acquire the latest business apps and digital services as they are needed and without large upfront investments by switching from owning IT resources to _____.

Selecione uma das seguintes:

  • cloud computing

  • private data centers

  • data synchronization

  • machine-to-machine technology

Explicação

Questão 5 de 30

1

Preencha o espaço em branco para completar o texto.

To maintain competitiveness, companies need IT in order to able to respond quickly.

Explicação

Questão 6 de 30

1

The field of _____ involves managing and analyzing massive sets of data for purposes such as target marketing, trend analysis, and the creation of individually tailored products and services.

Selecione uma das seguintes:

  • Cloud Computing

  • Machine-to-Machine technology

  • Business models

  • Data Science

Explicação

Questão 7 de 30

1

Matt is using his own tablet for work purposes, which is an example of a trend called _____.

Selecione uma das seguintes:

  • Mixed use IT

  • Employer IT cost shifting

  • IT consumerization

  • BYOM

Explicação

Questão 8 de 30

1

IT agility, flexibility, and mobility are tightly interrelated and primarily dependent on:

Selecione uma das seguintes:

  • The IT division's strategic hiring and training practices

  • An organization's IT infrastructure and architecture

  • IT's integration with production and accounting units

  • Strategic alignment between IT budget and company mission statement

Explicação

Questão 9 de 30

1

Examples of _____ that can be facilitated by digital technologies are credit approval, opening a new account, order fulfillment, and shipping a product.

Selecione uma das seguintes:

  • Strategic activities.

  • Planning activities.

  • Business processes.

  • Competitive advantages.

Explicação

Questão 10 de 30

1

What are the basic components of business processes?

Selecione uma das seguintes:

  • Inputs and outputs

  • Inputs, activities, and deliverables

  • Data, knowledge, and outputs

  • People, technology, and outputs

Explicação

Questão 11 de 30

1

Preencha o espaço em branco para completar o texto.

IT is the migration of consumer technology into enterprise computing environments because personally-owned IT is as capable and cost-effective as its enterprise equivalents.

Explicação

Questão 12 de 30

1

Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable real-time data _____.

Selecione uma das seguintes:

  • via radio signals

  • over short distances

  • using cloud services

  • via databases

Explicação

Questão 13 de 30

1

Preencha o espaço em branco para completar o texto.

The goal of is to eliminate the unnecessary non-value-added processes, then to simplify and automate the remaining processes to significantly reduce cycle time, labor, and costs.

Explicação

Questão 14 de 30

1

Preencha o espaço em branco para completar o texto.

Dropbox, Gmail, and Google Drive are services accessible via the Internet and examples of .

Explicação

Questão 15 de 30

1

_____ evaluate the newest and most innovative technologies and determine how they can be applied for competitive advantage. They develop technical standards, deploy technology, and supervise workers who deal with the daily IT issues of the firm.

Selecione uma das seguintes:

  • Project Managers

  • CEOs

  • CFOs

  • Chief Technology Officers

Explicação

Questão 16 de 30

1

Data management methodologies cannot solve _____ problems: they can only provide a framework in which those problems can be solved.

Selecione uma das seguintes:

  • Political

  • Strategic

  • Tactical

  • Operational

Explicação

Questão 17 de 30

1

The overall goal of information management is _____.

Selecione uma das seguintes:

  • To insure compliance with government regulations regarding privacy, security, and confidentiality.

  • To reduce costs and maintain high standards of information security by setting strict guidelines for access.

  • To design and implement a well-planned out IT architecture, policies, and procedures needed to support the information and decision needs of an organization.

  • Reduce the size of an organization's workforce and reliance on skilled employees.

Explicação

Questão 18 de 30

1

_____ is the use of IT tools and methods to collect, process, consolidate, store, and secure data from sources that are often fragmented and inconsistent.

Selecione uma das seguintes:

  • Information management.

  • Data governance.

  • IT startegy

  • IT development

Explicação

Questão 19 de 30

1

Max is V.P. of sales at Ski Warehouse, a chain of snow sports equipment outlets throughout the Rocky Mountain and northwest regions of the U.S. The company was built over time by purchasing successful independent sporting equipment retailers. Max now finds it difficult to evaluate some of his store locations because they report their sales figures on a quarterly basis rather than monthly as do the stores in the rest of the company. This difficulty is an example of which of the following information deficiencies?

Selecione uma das seguintes:

  • Non-standardized data

  • Lost or bypassed data

  • User-fierce interfaces

  • Data silos

Explicação

Questão 20 de 30

1

Which of the following is not one of the reasons for information deficiencies?

Selecione uma das seguintes:

  • data silos

  • lost or bypassed data

  • non-standardized data formats

  • distributed systems

Explicação

Questão 21 de 30

1

_____ is the control of enterprise data through formal policies and procedures to help ensure that data can be trusted and are accessible.

Selecione uma das seguintes:

  • Data governance

  • Master data management

  • Business strategy

  • Data standardization

Explicação

Questão 22 de 30

1

Preencha o espaço em branco para completar o texto.

The greatest strategic advantage of cloud solutions is that they increase an organization’s , or ability to quickly implement IT for competitive advantage.

Explicação

Questão 23 de 30

1

_____ business models strive to create the best solution or experience for the customer.

Selecione uma das seguintes:

  • customer-centric

  • product-centric

  • profit-centric

  • revenue-centric

Explicação

Questão 24 de 30

1

The terms “data”, “information” and “knowledge” have specific meanings. With regard to a customer satisfaction application used in the automobile industry, which of the following is an example of information?

Selecione uma das seguintes:

  • The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.

  • The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.

  • Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.

  • Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

Explicação

Questão 25 de 30

1

Which of the following is not one of the 4 components of the enterprise architecture?

Selecione uma das seguintes:

  • Computing architecture

  • Application architecture

  • Business architecture

  • Data architecture

Explicação

Questão 26 de 30

1

Which of the following is a potential disadvantage to using cloud services?

Selecione uma das seguintes:

  • With cloud computing, it may be more difficult to get to the root of performance problems, like the unplanned outages that sometimes occur with Google’s Gmail or Workday’s human resources apps.

  • Requires greater numbers of IT professionals to support the strategy.

  • Requires greater reliance on outside consultants or contract employees.

  • Employees might over use applications, leading to higher costs.

Explicação

Questão 27 de 30

1

The success of any data-driven initiative, such as marketing campaigns, depends on ________.

Selecione uma das seguintes:

  • Project management

  • Enterprise data governance

  • Customer loyalty

  • Cost control

Explicação

Questão 28 de 30

1

Preencha o espaço em branco para completar o texto.

The term refers to how information is stored and organized; and the speed at which it is captured, analyzed, and reported.

Explicação

Questão 29 de 30

1

Many health care organizations are drowning in data. Yet health care workers cannot get reliable insights from this data. Information from physician notes, registration forms, discharge summaries, documents and so on often go unused or are difficult for administrators and mangers to access. One of the primary reasons for this problem is that _____________.

Selecione uma das seguintes:

  • Data are stored in silos

  • Cutbacks in IT budgets have reduced their ability to operate effectively

  • Users lack training and experience with health care apps

  • Security policies that are too stringent

Explicação

Questão 30 de 30

1

The terms “data”, “information”, and “knowledge” have specific meanings. With regard customer satisfaction application used in the automobile industry, which of the following is an example of knowledge?

Selecione uma das seguintes:

  • Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

  • Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.

  • The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.

  • The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.

Explicação

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