Flashcards to study for test on Marketing Management by Kotler/Keller 14E - Graduate Level Course
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Criado por Ann Talisha
mais de 7 anos atrás
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Criado por Ann Talisha
mais de 7 anos atrás
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What is the Definition of Marketing
What is Marketing Management
Is Marketing About Selling
Name 10 types of Things Which Are Marketed
Give Examples of Each Category of Things Which Are Marketed
What is A Marketer
What Are Marketers Most Skilled At?
What Are the 8 Demand States
What Are the 8 Demand States (con't)
What Are the 8 Demand States (con't)
Define A Market
Name 6 Type of Markets
What Is A Metamarket
What Are Needs
What Are 5 Types of Needs
What Are Demands
What Is A Value Proposition
What Is An Offering
What Is Value
How Is A Target Market Reached
Name 3 Types of Marketing Channels
What is A Supply Chain
What is Competition
What is the Marketing Environment
What Are Major Societal Forces Which Create New Marketing Behaviors
What is the Production Concept
What is the Product Concept
What is the Selling Concept
What is the Marketing Concept
What is the Holistic Marketing Concept
What Are the 4 Main Parts of Holistic Marketing
What Is A Marketing Network
What is Internal Marketing
What is Performance Marketing
What Are the Modern 4 Ps of Marketing
Name the 8 Management Tasks of Marketing
What Is The Primary Task of A Business
Name the 3 Phases of the Value Delivery Process
What is A Value Chain
What is A Core Competency
What Is Value Exploration
What is Value Creation
What is Value Delivery
What is A Marketing plan
What is A Strategic Marketing Plan
What are the 4 Planning Activities of A Corporation
What is a Mission Statement
What is a Strategic Business Unit (SBU) and its characteristics?
What Does It Mean to Assess Growth Opportunities
What is An Organization
What is Corporate Culture
What is A Scenario Analysis
What is A Marketing Opportunity
What is An Environmental Threat
What is Goal Formulation
What is a Strategy
Name 3 of Michael Porter's 5 strategies for accomplishing goals
What is A Strategic Group
Name Strategic Alliances
Partner Relationship Management
What is A Marketing Information System (MIS)
What is A Marketing Intelligence System
What is A Fad
What is a Trend
What is a Megatrend
What is A Cohort
What Are The Major Forces or Environments Firms Must Monitor
What is the Consumerist Movement
What is A Potential Market
What is An Available Market
What is A Target Market
What is the Penetrated Market
What is Market Demand
What is Market Share
What is Market Penetration Index
What is Share Penetration index
What is Market Forecast
What is Market Potential
What is Product Penetration Percentage
What is Company Demand
What is Company Sales Forecast
What is A Sales Quota
What is A Sales Budget
What is a Company's Sales Potential
What is Total Market Potential
What is the Market Buildup Method
Brand Development Index (BDI)
Forecasting
Purchase Probability Scale
What Are Marketing Insights
What is Marketing Research
What Are the Steps In Marketing Research Process
Name 5 Types of Research Approaches
What is Ethnographic Research
What is a Focus Group
What is Experimental Research
Name 4 Marketing Research Instruments
What Are Contact Methods Used
What is a Marketing Decision Support System (MDSS)
What Are the 7 Characteristics of Good Marketing Research
What Are Marketing Metrics
What is a Marketing Mix Models
What is A Customer Performance Scorecard
What is A Stakeholder Performance Scorecard
What is A Customer Metrics Pathway
What is the Unit Metrics Pathway
What is the Cash Flow Metric
What are Brand Metrics Pathway
What is Customer Perceived Value (CPV)
Total Customer Benefit
Total Customer Cost
How Can A Marketer Increase the Value of the Customer Offering
What is A Customer Value Analysis
What are the Steps in A Customer Value Analysis
Name 3 Possibilities of Explaining a Customer's Choice to Purchase A Tractor
What is A Value Proposition
What is Loyalty
What is A Value Delivery System
What is Customer Satisfaction
How do buyers form their expectations
What is Quality
What is A Profitable Customer
What is A Customer Profitability Analysis (CPA)
What is Customer Lifetime Value
What is Customer Relationship Management (CRM)
Name 4 Steps in the Framework for One-to-one Marketing
What is Customer Churn?
How Do Your Reduce Defection
What is A Marketing Funnel
How Do You Manage Your Customer Base
Name Ways to Build Brand Loyalty
What is A Customer Database
What is Database Marketing
What is A Business Database
What is a Data Warehouse
What is Data Mining?
Why is Data Mining Done?
What Are Downsides of Database Marketing and CRM
What is Market Segmentation
What is Geographic Segmentation
Name at least 10 Ways to Segment A Market
What is Multicultural Marketing
What is Psychographics
What is VALS Framework
What are the 8 Primary Groups
Name the Real User and User Related Variables Marketers Use
Name 4 groups marketers envision for Loyalty Status
What is A Flexible Market Offering
What are Effective Segmentation Criteria
What Are Michael Porter's 5 Forces that Threaten A Long Term Attractiveness in A Market
What Are 2 Factors Firms Must Review when Evaluating and Selecting the Market Segments
What is a Supersegment
Name 2 types of supersegments
What is Selective Specialization
What is Customerization
Describe what the Ethical Choice of Market means
