Recommendation engines proactively identify products that ________.
have a high probability of being something the consumer might want to buy
people don’t know they want
capture people’s attention with eye-catching POS displays
are suggested by employees
A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.
Subscriptions
Licensing fees
Advertising
User fees
The most popular commercial search engines, Google and Bing, are based on ________ technology.
meta-search
crawler
directory
semantic
________ search listings are a form of advertising and are purchased from search engine companies.
Paid
Informational
Organic
Transactional
With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.
Traditional; social
Print; digital
Digital; print
Social; traditional
Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.
search engine results pages
direct to consumer sales channels
organic search listings
search engine optimization
According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.
contests
conversations
corporate culture
tagging
A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.
Groundswell services
Crowdsourcing
Social monitoring services
RSS technology
A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.
an enterprise mashup
social apps
social bookmarks
Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.
popularity
relevancy
structure
user satisfaction
With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.
CRM
ERP
KM
SCM
Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.
Standard operating procedures
Compliance systems
Strategic marketing plan
Quality control
Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.
Logistics management
HR
Online transaction processing
Data accuracy
SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.
extranet
intranet
cloud
legacy
Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.
product-centric
customer-centric
upselling
cross-selling
________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.
Enterprise social
Social markets
Knowledge management
Collaboration tools
__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.
Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.
Supply chain management (SCM)
Process management
External systems
Integration
Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.
Administrative
Accounting
Organizational
HR apps are leased in __________ arrangements.
Social networks
ERM
SaaS (Software as a Service)
Virtual
________ is a document used to communicate the company’s goals and the actions needed to achieve them.
Strategic plan
Mission statement
Organizational chart
SOP
Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?
Integration is achieved connections to central data repositories that enable them to synch and share the latest data.
Integration is achieved by connecting wired and wireless computer networks so they can share applications.
Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.
Integration is achieved by using cloud computing.
At what level are decisions made that set or impact the long-term direction of the entire organization?
Strategic level
Operational level
Managerial or administrative level
Executive level
The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?
Internal data
External data
Vendor data
Administrative data
When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.
Enterprise systems
Legacy systems
Network solutions
Custom built software apps