Natalie Balzert
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IS 383 Quiz sobre IS 383 Chapters 6,7,9 , criado por Natalie Balzert em 11-03-2017.

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Natalie Balzert
Criado por Natalie Balzert mais de 7 anos atrás
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IS 383 Chapters 6,7,9

Questão 1 de 25

1

Recommendation engines proactively identify products that ________.

Selecione uma das seguintes:

  • have a high probability of being something the consumer might want to buy

  • people don’t know they want

  • capture people’s attention with eye-catching POS displays

  • are suggested by employees

Explicação

Questão 2 de 25

1

A major source of revenue for search engines Google and Yahoo is _______, such as for certain keywords.

Selecione uma das seguintes:

  • Subscriptions

  • Licensing fees

  • Advertising

  • User fees

Explicação

Questão 3 de 25

1


The most popular commercial search engines, Google and Bing, are based on ________ technology.

Selecione uma das seguintes:

  • meta-search

  • crawler

  • directory

  • semantic

Explicação

Questão 4 de 25

1


________ search listings are a form of advertising and are purchased from search engine companies.

Selecione uma das seguintes:

  • Paid

  • Informational

  • Organic

  • Transactional

Explicação

Questão 5 de 25

1


With ________ media content goes from the technology to the people, but with ________ media, people create and control the content.

Selecione uma das seguintes:

  • Traditional; social

  • Print; digital

  • Digital; print

  • Social; traditional

Explicação

Questão 6 de 25

1


Because businesses compete for our attention, they have a vested interest in maintaining a high degree of visibility on _________.

Selecione uma das seguintes:

  • search engine results pages

  • direct to consumer sales channels

  • organic search listings

  • search engine optimization

Explicação

Questão 7 de 25

1

According to the Cluetrain Manifesto, over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

Selecione uma das seguintes:

  • contests

  • conversations

  • corporate culture

  • tagging

Explicação

Questão 8 de 25

1

A fast growing social technology sector involves _______, which are used to track conversations taking place on the web, particularly on other social media sites.

Selecione uma das seguintes:

  • Groundswell services

  • Crowdsourcing

  • Social monitoring services

  • RSS technology

Explicação

Questão 9 de 25

1

A bank may utilize ________ to display a mortgage application from its own records, the property location on a Google map and information from county government property tax records.

Selecione uma das seguintes:

  • an enterprise mashup

  • social apps

  • RSS technology

  • social bookmarks

Explicação

Questão 10 de 25

1


Google’s PageRank algorithm uses a website’s ________ in order to determine its quality.

Selecione uma das seguintes:

  • popularity

  • relevancy

  • structure

  • user satisfaction

Explicação

Questão 11 de 25

1

With __________ systems, supply chain partners collaborate in planning and demand forecasting in order to ensure that members of the supply chain will have the right amount of raw materials and finished goods when they need them.

Selecione uma das seguintes:

  • CRM

  • ERP

  • KM

  • SCM

Explicação

Questão 12 de 25

1

Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine activity that is followed by an organization.

Selecione uma das seguintes:

  • Standard operating procedures

  • Compliance systems

  • Strategic marketing plan

  • Quality control

Explicação

Questão 13 de 25

1

Coordination of several complex processes, namely ordering, purchasing or procurement, inbound logistics and outbound logistics activities is called _____________.

Selecione uma das seguintes:

  • Logistics management

  • HR

  • Online transaction processing

  • Data accuracy

Explicação

Questão 14 de 25

1

SharePoint can be used to set up a secure, access-controlled ________ site to share with external partners in the supply chain, contractors, and so on.

Selecione uma das seguintes:

  • extranet

  • intranet

  • cloud

  • legacy

Explicação

Questão 15 de 25

1

Apple’s iPhone and iPod are best examples of __________ business strategies because demand was so high that many customers were even willing to camp out on sidewalks to guarantee getting one on the day of their releases.

Selecione uma das seguintes:

  • product-centric

  • customer-centric

  • upselling

  • cross-selling

Explicação

Questão 16 de 25

1


________ refers to private or company-owned social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission.

Selecione uma das seguintes:

  • Enterprise social

  • Social markets

  • Knowledge management

  • Collaboration tools

Explicação

Questão 17 de 25

1


__________ systems are commercial software packages that integrate business processes, including supply chains, manufacturing, financial, human resources, budgeting, sales, and customer service.

Selecione uma das seguintes:

  • CRM

  • ERP

  • KM

  • SCM

Explicação

Questão 18 de 25

1


Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), e-commerce, customer relationship management (CRM), and ____________.

Selecione uma das seguintes:

  • Supply chain management (SCM)

  • Process management

  • External systems

  • Integration

Explicação

Questão 19 de 25

1


Each of the following is a basic functional area that is supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR.

Selecione uma das seguintes:

  • Administrative

  • Accounting

  • Quality control

  • Organizational

Explicação

Questão 20 de 25

1


HR apps are leased in __________ arrangements.

Selecione uma das seguintes:

  • Social networks

  • ERM

  • SaaS (Software as a Service)

  • Virtual

Explicação

Questão 21 de 25

1


________ is a document used to communicate the company’s goals and the actions needed to achieve them.

Selecione uma das seguintes:

  • Strategic plan

  • Mission statement

  • Organizational chart

  • SOP

Explicação

Questão 22 de 25

1


Enterprise systems are integrated ISs that support core business processes and functions. How is integration achieved?

Selecione uma das seguintes:

  • Integration is achieved connections to central data repositories that enable them to synch and share the latest data.

  • Integration is achieved by connecting wired and wireless computer networks so they can share applications.

  • Integration is achieved by outsourcing to vendors that replace stand-alone ISs with a single IS.

  • Integration is achieved by using cloud computing.

Explicação

Questão 23 de 25

1

At what level are decisions made that set or impact the long-term direction of the entire organization?

Selecione uma das seguintes:

  • Strategic level

  • Operational level

  • Managerial or administrative level

  • Executive level

Explicação

Questão 24 de 25

1


The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level?

Selecione uma das seguintes:

  • Internal data

  • External data

  • Vendor data

  • Administrative data

Explicação

Questão 25 de 25

1


When companies need to update mission critical computing systems, they often turn to ________ which integrate core business process and functions.

Selecione uma das seguintes:

  • Enterprise systems

  • Legacy systems

  • Network solutions

  • Custom built software apps

Explicação