Social change: including minority influence

Real life examples of the role of minority influence in social change

How social change happens

Minority influence

A key study demonstrating minority influence: Moscovici (1969)
'calling a blue side green'

Findings of Moscovici study

Conclusion to Moscovici's study

Nameth et al (1974) - flexibility

3 strategies used by minority groups to bring about social change

The role of minorities in bringing about social change- 2 ways

How the minority bring about social change

How the minority bring about social change

How does the minority bring about social change- extra

How does the minority become the majority and what happens then?
The Snowball Effect

How does the minority become the majority and what happens then?
Socio Crypto Amnesia

Evaluation-
STRENGTHS

Evaluation-
STRENGTHS

Evaluation-
WEAKNESS

Evaluation-
WEAKNESS