Which is an important benefit of a marketing plan?
They ensure a yearly profit.
They develop exciting products.
They help recruit quality employees.
They can help obtain funding.
Which is an external threat that a company might identify while conducting a situation analysis?
Declining unemployment
Failing interest rates
Increasing GDP
Raising inflation rates
Which should be included in the executive summary of a marketing plan?
A mission statement
A description of the target market(s)
The names and numbers of marketing team members
A SWOT analysis chart
Which situation presents a business threat to a company?
A competitor obtains a bank loan for expansion.
A competitor recalls a defective product.
The government reduces interest rates.
Sale for a specific product increases.
Which item might be included in the appendix of a marketing plan?
A list of marketing objectives
A product photograph
Where in a marketing plan would a business owner place the plans to communicate with its customers?
Marketing objectives
Marketing strategies and programs
Situation analysis
Executive summary
A marketing plan should outline the specific activities that the business will use to perform which action?
Evaluate its sales policies
Increase its buying power
Meet the needs of its employees
Achieve its marketing objectives
Which is often included in a situation analysis of a marketing plan?
Performance standards for implementing the plan
A list of the proposed strategies and programs
A list of the marketing objectives for a company
Which is a question that a business owner should answer about its target market while conducting a situational analysis?
How are our financing methods affecting the growth the company?
What are our customers buying?
Are we operating at peak efficiency?
Which shipping companies are we using?
What section of the marketing plan includes information about expected results?
Appendix
Performance and implentation
Desired target market
