Which is a factor that businesses often consider when conducting a market analysis?
Location of test market
Size of the market next year
Safety of the research process
Design of the questionnaire
Which is a question that a business might ask when it wants to evaluate its weaknesses?
What resources do we lack?
What is our competition doing?
What markets have our competitors missed?
What obstacles do we face?
Which form of business ownership can raise money easily?
Partnership
Corporation
Sole proprietorship
Limited partnership
When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
Psychographics of a segment
Market potential of an area
Potential media exposure
Market share of competitors
Which is an activity that a business performs when conducting a competitive analysis?
Sets productivity goals
Monitors marketing strategies of a rivalry
Calculates income data
Develops selling procedures
One reason why it is often important for businesses to conduct a competitive analysis is to identify factors?
External threats
Potential vendors
Economic conditions
Future employees
What is a potential threat a manager might identify in a SWOT analysis?
Growing government regulation
Economy rebounding
Weak market image
Cost advantages
One way that a business can learn about the activities of competitors is to perform which action?
Develop product specifications
Evaluate intranet efficiencies
Review secondary data
Identify communication barriers
Which question is it important to ask to determine the strengths of a business when conducting a SWOT analysis?
What economic trends are beneficial to us?
What are our competitors doing?
Where are we making money?
One of the purposes of conducting a market analysis is to develop which component?
Operating budget
Distribution plan
Customer profile
Management team
