If the XOB Company wants to emphasize the advantages of its product in comparison to similar products in the marketplace, it should position its product in relation to which factors?
Competitors
Consumers
Markets
Applications
When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of which factors?
Benefits
Price
Features
When a business emphasizes the environmental friendliness of a product, it is positioning the product by focusing on which factor?
Competition
Attributes
Reliability
When a business emphasizes the degree of excellence for a product, it is positioning the product by which factors?
