A company produces an advertisement that informs consumers about its commitment to recycling materials and controlling pollution. This is an example of which type of promotion?
Institutional promotion
Product promotion
Cooperative advertising
Personal selling
Which are internal factors that affect the way a business uses promotional tools?
Demand and product
Price and competition
Product and price
Place and demand
An ad for Kleenex tissue in Ladies?’ Home Journal is an example of what type of advertising?
Trade
Institutional
Product
Business
The local newspaper ran a story about Amy’s Shoe Store and its donation of 100 pairs of shoes to those in need. This act by the local newspaper is an example of which type of promotion?
Sales promotion
Advertising
Publicity
Public-service promotions often are used to inform consumers about which issues?
Questionable
Controversial
Noncontroversial
Negative
An important objective of promotion is to perform which action?
Intimidate buyers
Inform buyers
Deceive buyers
Delude buyers
The use of samples or cents-off coupons on grocery items is an example of which type of promotion?
Sales
Which is a use of product promotion?
Highlighting social or environmental issues
Informing consumers about product features
Recruiting new employees
Changing attitudes toward the company
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers perform which action?
See their advertisements
Ask specific questions
Visit their competitors
Buy their products
When a business places a new product on the market, each element of the promotional mix should be designed to accomplish which action?
Inform consumers about the existence of the product
Point out differences among competing products
Remind customers about the benefits of the product
Reinforce the image of the company
Which is one of the main goals of promotion in marketing?
To select media
To develop a message
To create desire
To monitor feedback
