About 80 percent of ads in colonial newspapers concerned land sales, transportation announcements, and ____.
restaurants and pubs
runaway slaves
job notices
pistols and other firearms
patent medicines
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ____
a dramatic improvement in quality of materials and manufacturing
manufacturing costs
the cost of raw materials
advertising
distribution expenses
Hidden or disguised print or visual messages are called ____.
public service announcements
saturation advertising
spam
slogans
subliminal advertising
Psychographics involves the study of _____.
None of the options is correct.
sex
socioeconomic class
age
attitudes, beliefs, interests, and motivations
Online advertising has taken the form of ____.
banner ads that lead across the top or side of a Web page
pop-under ads
interstitials and flash media
paid search engine advertising
All of the options are correct.
How do advertisers direct targeted ads to specific Web site visitors?
They use cookies to watch a user's Web activity.
They send surveys in the mail.
They ask for permission to use targeted ads.
They conduct psychographic surveys by phone.
What is an example of earned media on the Internet?
The money advertisers earn from selling online ads
A paid advertisement on facebook
A click-through advertisement
A Facebook user endorsing a product or company by clicking "Like"
A blogger who earns pay and gifts for endorsing a product
An owner of a discount appliance store who dresses in a goofy costume and yells at the camera is making use of ___.
the plain-folks pitch
the hidden fear appeal
overt advertising
irritation advertising
Historically, one controversial use of the association principle in advertising is ____.
large corporations trying to pretend they are smaller, friendlier companies
women being portrayed as sex objects to be awarded to men who use a particular product
commercials playing on the insecurities of consumers to make them think a product can reduce anxiety
the use of celebrities to sell products
the placement of brand-name products in televiion programs and movies
Which of the following statements about the advertising of prescription drugs is true?
Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook
Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
Pharmaceutical companies are spending billions of dollars to advertise theri prescription drugs to the public.
The United States and New Zwealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
