Marketing:

Marketing Model:

How Technological Developments Affect Marketing Decisions:

Ethical Marketing:

Competitiveness:

Measure of Market Competitiveness:

Market Positioning:

How Marketing Can Boost Competitiveness:

Marketing Objectives:

Typical Marketing Objectives:
(Quantitative)

Typical Marketing Objectives:
(Qualitative)

Influences on Marketing Objectives:

Market Share:

Market Growth:

Sales Growth: