Understanding the Market:
(Is it a...)

Understanding the Market:
(is the market...)

What Do You Want To Find Out:

Market Analysis:
(what do they need to analyse)

Market Mapping:

Market Mapping:

Market Research:

Types of Market Research:
(Primary)

Types of Market Research:
(Secondary)

Sample:

Sampling Methods:

Choice of Sampling Method/Size:

Advantages/Disadvantages of Sampling:

Interviewer Bias:

The Key to Valuable/Reliable Market Research:

Interpreting Market Data:

Correlation Examples:

Coefficient of Correlation:

Using IT to Analyse Market Data:

Price Elasticity of Demand:
(PED)

Price-Elastic Product:

Price-Inelastic Product:

Extra Points:

Why know PED:

% Change:

Income Elasticity of Demand:
(IED)

Inferior Goods:

Test Marketing: