Dan Peachey
Quiz por , criado more than 1 year ago

AS - Level Business studies (Unit 11- The Marketing Environment) Quiz sobre Unit 11- The marketing environment, criado por Dan Peachey em 11-05-2017.

16
1
0
Dan Peachey
Criado por Dan Peachey aproximadamente 7 anos atrás
Fechar

Unit 11- The marketing environment

Questão 1 de 20

1

Giving you the actual figures, so you can make a comparison

Selecione uma das seguintes:

  • Relative numbers

  • Absolute numbers

  • Index numbers

Explicação

Questão 2 de 20

1

When the figures are not shown, but you can see how the values relate to each other- Index numbers

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 3 de 20

2

Selecione das listas do Menu para completar o texto.

Tabulated data: When you have worked out the mean, ( Mean, Mode, Table, Median ), mode, range and the ( Average, Range, Table, Index ) of the numbers

Explicação

Questão 4 de 20

1

Index numbers: They give the researcher a picture of the change in a group of variables over time

Arraste e solte para completar o texto.

    Relative
    Absolute
    Average

Explicação

Questão 5 de 20

1

Many businesses complying to supply goods to numerous consumers. sometimes called 'price takers'. E.g. fruit and vegetable markets

Selecione uma das seguintes:

  • Monopolistic competition

  • Perfect competition

  • Oligopoly competition

  • Monopoly competition

Explicação

Questão 6 de 20

1

Preencha o espaço em branco para completar o texto.

competition: A few large dominant businesses- each business knows that its actions will affect other businesses. E.g. Motor vehicle manufacturing and food

Explicação

Questão 7 de 20

1

Monopoly competition: A market in which only one business operates. The business has significant control and power to set prices. E.g. internet, landline and water providers

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 8 de 20

1

What types of integration are used in business?

Selecione uma ou mais das seguintes:

  • Horizontal integration

  • Left integration

  • Right integration

  • Diversification

  • Forwards vertical integration

  • Backwards vertical integration

  • Side integration

Explicação

Questão 9 de 20

1

Increasing the sales of an existing product in its current market and taking sales away from competition

Selecione uma das seguintes:

  • Product development

  • Diversification

  • Market development

  • Market penetration

Explicação

Questão 10 de 20

1

Entering new markets with new products is known as?

Selecione uma das seguintes:

  • Diversification

  • Market development

  • Product development

  • Market penetration

Explicação

Questão 11 de 20

1

The dominant company in the market- usually the firm with the highest sales- Market leader

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 12 de 20

1

Market Followers- These are firms that seek a 'quiet life'- knowing that they lack the size or drive to become market , they often seek to make enough profit to survive.

Arraste e solte para completar o texto.

    Leader
    Challenger
    Nicher
    Follower

Explicação

Questão 13 de 20

1

Preencha o espaço em branco para completar o texto.

Market - Smaller, but sometimes very profitable businesses that operate in a narrowly defined segment of the market

Explicação

Questão 14 de 20

1

Which of these taxes is added to the price of most products before purchase?

Selecione uma ou mais das seguintes:

  • Value added tax (VAT)

  • Corporation tax

  • Income tax

  • National insurance tax

Explicação

Questão 15 de 20

1

The rate at which the general level of prices for goods and services is rising, and consequently, the purchasing power of currency is falling

Selecione uma das seguintes:

  • Exchange rates

  • Interest rates

  • Inflation

Explicação

Questão 16 de 20

1

What is the current interest rate? (the interest rate being the cost of borrowing money)

Selecione uma das seguintes:

  • 0.5%

  • 1.5%

  • 2%

Explicação

Questão 17 de 20

1

Selecione da lista do Menu para completar o texto.

These involve quotes and tariffs that come into operation when the UK trades with countries outside of the ( EU, UK, US )

Explicação

Questão 18 de 20

1

Preencha o espaço em branco para completar o texto.

The sales of goods act- This states that goods must be of merchantable quality, and as described by the manufacturer

Explicação

Questão 19 de 20

1

Office of trading- This agency oversees consumer protection in the UK on a national level- offering advice to consumers and where necessary, prosecuting companies that are thought to be adopting unfair practices.

Arraste e solte para completar o texto.

    Fair
    Correct
    Equal
    Just

Explicação

Questão 20 de 20

1

Which company monitors all advertisement media, except that on television and radio- to ensure that it is 'legal, decent, honest and truthful'.

Selecione uma das seguintes:

  • Advertisements Standards Authority (ASA)

  • Office of Fair Trading

  • The Independent Television Commission (ITC)

Explicação