Exam 2 Marketing Quizzes

Question

A "Brand" is confined to the physical name or logo associated with the firm.

Answer 1

With social media-based marketing

Answer 2

With only internal cues

Answer 3

With only external cues

Answer 4

with either external or internal cues

Answer 5

differentiate; identify

Answer 6

separate; connect

Answer 7

identify; differentiate

Answer 8

respond; attack

Answer 9

definition of corporate social responsibility

Answer 10

association with target groups

Answer 11

ability to compare prices

Answer 12

reduction or perceived risk

Answer 13

brand memories

Answer 14

brand benefits

Answer 15

brand attributes

Answer 16

brand attitudes

Answer 17

Word of Mouth

Answer 18

Product Purchase

Answer 19

Promotional Advantage

Answer 20

Promotional advertising can save a business

Answer 21

Brands are worthless without assets as collateral

Answer 22

Brands can have value beyond the book value of the firm.

Answer 23

Brands are unable to expand past their original industries

Answer 24

changing the name did not help

Answer 25

The book value of the island increased

Answer 26

A functional benefit came from changing the island

Answer 27

Added value came from a more appealing name

Answer 28

Price of brand

Answer 29

Market share in industry

Answer 30

Market value of brand

Answer 31

Consumer share of brand

Answer 32

Brand name carried in at least 60% of national stores

Answer 33

Brand that achieved national recognition

Answer 34

Brand that has achieved status of generic trademarks

Answer 35

Brand name owned by the producer of the product carrying the brand

Answer 36

How insiders view the organization

Answer 37

How outsiders view the organization

Answer 38

How outsiders want others to see the organization

Answer 39

How insiders want others to see the organization

Answer 40

Appropriateness

Answer 41

Institutional Branding

Answer 42

Consistency

Answer 43

Protectabililty

Answer 44

Proctor and Gamble's broad reach

Answer 45

Lyft's name and logo

Answer 46

Xerox's accessibility

Answer 47

Kodak's distinctive name

Answer 48

Harley-Davidson Motor Company

Answer 49

American Eagle Outfitters

Answer 50

Jacobs by Marc Jacobs

Answer 51

Internal Reputation

Answer 52

Construed Image

Answer 53

Stakeholder

Answer 54

retailers sells to individuals for end use; wholesalers sell to companies for resale/ company use

Answer 55

retailers sell to companies for resale/ company use; wholesalers sells to individuals for end use

Answer 56

retailers are unable to mark up prices; wholesalers are free to do so

Answer 57

wholesalers are unable to mark up prices; retailers are free to do so

Answer 58

how the customer will discuss your product to others

Answer 59

how the product should be used

Answer 60

exactly what happened to cause the problem

Answer 61

whose fault the problem is

Answer 62

Macine summons

Answer 63

Human customer, Machine service provider

Answer 64

Traditional Interactions

Answer 65

Automated Service Delivery

Answer 66

broad-coverage

Answer 67

strategically placed

Answer 68

recommender; seeker

Answer 69

owner; seeker

Answer 70

platform; owner

Answer 71

seeker; owner

Answer 72

convienience only

Answer 73

prices are lower across the board with a greater number of levels

Answer 74

each level adds some kind of value to the end user

Answer 75

each level makes some degree of money

Answer 76

realize potential market gains

Answer 77

return economic benefits

Answer 78

reduce enviromental and waste impact

Answer 79

reverse effects of eroding social trust

Answer 80

replicability

Answer 81

relative importance

Answer 82

market share

Answer 83

stay the same

Answer 84

exponentially decrease

Answer 85

when an employee is unsure about their role in the organization

Answer 86

when an employee has many roles that have time conflicts

Answer 87

when an employee in a job is asked to complete many, possibly conflicting tasks

Answer 88

when an employee in a job is unsure about the tasks necessary for a job

Answer 89

management

Answer 90

customer service

Answer 91

understanding

Answer 92

those that make routine decisions only

Answer 93

those that deal with routine numbers

Answer 94

those that require empathy

Answer 95

those that utilize calculations only

Answer 96

prospecting

Answer 97

presentation

Answer 98

repeat business and low prices

Answer 99

competitive advantage and posititve word of mouth

Answer 100

repeat business and positive word of mouth

Answer 101

profitability and efficiency

Answer 102

a type of sales in which companies within the same industry sell to each other

Answer 103

a type of sales in which inside departments sell to each others

Answer 104

a type of sales in which interactions are initiated by the buyer

Answer 105

a type of sales in which interactions are initiated by the seller

Answer 106

introduction

Answer 107

preapproach

Answer 108

setting a low price to penetrate the market

Answer 109

setting a high price for a new product to skim maximum revenues

Answer 110

reintroducing an old product at a different price

Answer 111

offering customization at a price premium

Answer 112

setting a low price for a new product to penetrate the market

Answer 113

lowering the price of old products

Answer 114

jumping to a new target market

Answer 115

introducing a minimal version of an established product

Answer 116

greater use of techniques from other fields

Answer 117

greater subtlety of pricing options

Answer 118

more complex pricing

Answer 119

companies fight with price only

Answer 120

price determined by choice of rigind, set bundles

Answer 121

setting a high price to skim maximum revenues

Answer 122

variable rate for each customer

Answer 123

price assembled as you add options

Answer 124

Price elasticity

Answer 125

value of the brand

Answer 126

Effectiveness of bundling

Answer 127

Breakeven point

Answer 128

margin is (price-cost)/ cost and mark-up is (price-cost)/price

Answer 129

margin is (price-cost)/price and mark-up is (price-cost)/cost

Answer 130

There is no difference, they are synonyms

Answer 131

Margin is (price-competition)/price and mark-up is Price-competition

Answer 132

cost benefits

Answer 133

price variation

Answer 134

price elasticity

Answer 135

demand sensitivity

Answer 136

a method used for clearance sales only

Answer 137

bundling product in odd or even numbered quantities

Answer 138

setting prices a few dollars or cents under an even number

Answer 139

setting prices at alternating odd and even values

Answer 140

There is no way to determine effectiveness

Answer 141

They will be equally effective

Answer 142

nothing different from standard pricing strategy

Answer 143

always price up

Answer 144

always price down

Answer 145

set prices that cater to cultural beliefs

Answer 146

how consumers percieve the price

Answer 147

the elasticity of the stock market

Answer 148

how employees percieve the price

Answer 149

how competitors percieve the price

Answer 150

Frontline employees

Answer 151

Formal company management

Answer 152

Company reputation

Answer 153

the means of communication with the customer

Answer 154

the means of convincing customers to purchase your product

Answer 155

the means of communication with employees

Answer 156

the means of outbidding competitors in the market

Answer 157

Anything that interferes with the ability of the receiver to understand the intended message from the sender

Answer 158

Anything that interferes with the ability of the sender to understand the intended message from the receiver

Answer 159

The channel of communication between sender and receiver

Answer 160

The clear transmission of a message to the receiver

Answer 161

Interactive communication

Answer 162

Active advertising

Answer 163

External promotion

Answer 164

Internal promotion

Answer 165

Consistent

Answer 166

is made of new or potential customers

Answer 167

Has demonstrated loyalty over several years

Answer 168

Is already knowledgeable about your product

Answer 169

Is made of existing customers

Answer 170

ambiguous and attainable

Answer 171

obvious and committed

Answer 172

specific and measurable

Answer 173

adjustable and avoidable

Answer 174

Investment

Answer 175

Immediate payoff

Answer 176

Short term external promtion tactic designed to influence immediate purchase

Answer 177

a synonym for advertising

Answer 178

Price cuts only

Answer 179

Long term external promotion tactic designed to influence future purchase

Answer 180

Complex messages draw consumers in

Answer 181

Messages seen as too simple are ignored by consumers

Answer 182

Your message is the clearest when it is simple

Answer 183

Messages need to be full and complete

Answer 184

Price Cuts

Answer 185

Yes, each goal is individual and separate

Answer 186

No consumer reactions must drive the order

Answer 187

Yes, changing the order keeps the competitors on edge

Answer 188

No, each step must be achieved before moving to the next

Answer 189

Consumers are constantly, consciously evaluating messages

Answer 190

Promotional clutter can be used to a firm's advantage

Answer 191

Consumers have a limitedablity to register messages

Answer 192

Promotional clutter is the end goal of advertising

Answer 193

Effective exchanges between the seller and the customer

Answer 194

Good communicatin efforts between management and employees

Answer 195

Efficient exchange between suppliers and retailers

Answer 196

The best sale price possible

Answer 197

Flexibility

Answer 198

Simple and Unexpected

Answer 199

Credible and Promotional

Answer 200

Emotion and Concrete

Answer 201

Simple and Concrete

Answer 202

Newspapers

Answer 203

Directories

Answer 204

Cost-effective

Answer 205

Difficult to track effectivness

Answer 206

Interactive medium

Answer 207

Easily Targeted

Answer 208

Inconclusive amounts

Answer 209

Privacy issues

Answer 210

Cost of sending mail

Answer 211

Consumers ignoring mail

Answer 212

Cannot target email effectively

Answer 213

How the platform fits with your product

Answer 214

Which platforms are most conveinient for the firm

Answer 215

Pay-per-click advertisements

Answer 216

What is cool or trendy

Answer 217

Your followers

Answer 218

Your brand

Answer 219

The media platform

Answer 220

Be as selective as possible with viewership

Answer 221

Be a top result as often as possible

Answer 222

Focus only on on-site SEO

Answer 223

Include the maximum possible number of advertisments

Answer 224

Full company information

Answer 225

clear offer

Answer 226

simple form

Answer 227

quality content offer

Answer 228

Prove to consumers that your content is popular

Answer 229

Increase Pay-per-click

Answer 230

improve business to business marketing

Answer 231

Prove to Google that your content is relevant

Answer 232

Forecasting

Answer 233

Remarketing

Answer 234

Market Segmenting

Answer 235

Coupon Rate

Answer 236

One trillion

Answer 237

a hundred thousand

Answer 238

10 million

Answer 239

Indirect Channel

Answer 240

Direct Channel

Answer 241

Organizations and activities involved with the flow of products from raw materials to the customers

Answer 242

Promotions and offers involoved with the flow of activities from raw materials to the customer.

Answer 243

Products and services involved with the flow of cash from the consumer to the firm

Answer 244

None of the above

Answer 245

Four or More

Answer 246

Engineering technology

Answer 247

Industrial technology

Answer 248

Organizational behavior

Answer 249

Agricultural economics

Answer 250

one or more

Answer 251

exactly two

Answer 252

five or more

Answer 253

Most services are delivered directly

Answer 254

Service intermediaries are retailers and agents

Answer 255

All intermediaries are used equally for delivery of services

Answer 256

Services do not follow a marketing channel

Answer 257

Physical distribution and warehousing

Answer 258

Manufacturing

Answer 259

Risk-taking

Answer 260

Agent/Broker

Answer 261

Wholesaler

Answer 262

Distributor

Answer 263

agents/ brokers take ownership of the product for less than one year

Answer 264

Agents/ Brokers charge more per product sold

Answer 265

Agents/ Products work on behalf of the end consumer

Answer 266

Agents/ brokers never take ownership of the product.

Answer 267

The channel is managed by a single channel member

Answer 268

Power goes to the member that makes the most money

Answer 269

Size of each channel member is roughly equal

Answer 270

The channel’s power is equally split between all members

Answer 271

Risk taking

Answer 272

Physical distribution

Answer 273

Franchising

Answer 274

Agent/Broker

Answer 275

Market analysis

Answer 276

Consumer-based decisions

Answer 277

Multichannel distribution

Answer 278

Intermediary distribution

Answer 279

Buy components, Buy Materials, Sell, Produce

Answer 280

Manufacture, Warehouse, Sell, Deliver

Answer 281

Warehouse, Manufacture, Deliver, Sell

Answer 282

Forecast, Manufacture, Deliver, Buy components

Answer 283

Manufacture, Warehouse, Sell, Deliver

Answer 284

Forecast, Manufacture, Buy components, Deliver

Answer 285

Sell, Buy Components, Manufacture, Deliver

Answer 286

Buy components, Buy Materials, Sell, Produce

Answer 287

Competitive

Answer 288

Anticipatory Supply Chain

Answer 289

Recognition Supply Chain

Answer 290

Responsive Supply Chain

Answer 291

None of these

Answer 292

Shareholders

Answer 293

Intermediaries

Answer 294

None of these

Answer 295

Dynamic; Context

Answer 296

Operate; Compete

Answer 297

Competitors; decisions

Answer 298

Immediate Enviroment

Answer 299

Regulators

Answer 300

Competitors

Answer 301

External Enviroment

Answer 302

Immediate; external

Answer 303

Marketing; inexepensive

Answer 304

Sustainable; favorable

Answer 305

Competitive; analytical

Answer 306

All of these are intermediaries

Answer 307

Wholesalers

Answer 308

Shareholders

Answer 309

Intermediaries

Answer 310

Shareholders

Answer 311

Intermediaries

Answer 312

Competitors

Answer 313

Natural Disaster

Answer 314

Shareholders

Answer 315

The employees’ time and skills; the firm’s money

Answer 316

The employees’ expertise; the firm’s education

Answer 317

None of these

Answer 318

The employees’ money; the firm’s time and skills

Answer 319

Political/ Legal Enviroment

Answer 320

Social Enviroment

Answer 321

Economic Enviroment

Answer 322

Natural Enviroment

Answer 323

Economic Enviroment

Answer 324

Political/ Legal Environment

Answer 325

Natural Enviroment

Answer 326

Social Enviroment

Answer 327

Economic Enviroment

Answer 328

Technological Enviroment

Answer 329

Political/Legal Enviroment

Answer 330

Social Enviroment

Answer 331

External opportunities and threats

Answer 332

Internal opportunities and threats

Answer 333

Internal strengths and weaknesses

Answer 334

External strengths and weaknesses

Answer 335

Competitor Evaluation

Answer 336

Environmental Scanning

Answer 337

Price Analysis

Answer 338

SWOT Analysis

	Criado por Julia Dubois quase 7 anos atrás

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Exam 2 Marketing Quizzes

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