10677940
Descrição
Quiz por Chris Tench, atualizado more than 1 year ago
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Criado por Chris Tench
aproximadamente 7 anos atrás
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Questão 1
Questão
Which of these is an example of traditional marketing
Responda
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Social media
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Movie poster
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Pop-up adverts
Questão 2
Questão
Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.
Responda
- True
- False
Questão 3
Questão
Which of these is an advantage of owning an independent media company?
Responda
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You can use synergy to advertise your products
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It gives you more freedom over who you work with
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You usually work with a smaller budget
Questão 4
Questão
Which of the following could be considered 'below-the-line' advertising methods?
Responda
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Emailing website subscribers
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Advertising on the radio
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A TV interview with a movie star
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Personalised pop-up adverts
Questão 5
Questão
When Disney produced 'Star Wars - The Force Awakens' they used one of their [blank_start]subsidiary[blank_end] companies so advertise the film. Using their media network, [blank_start]ESPN[blank_end] they premiered a [blank_start]trailer[blank_end] for the film. This is an example of using [blank_start]cross[blank_end] media promotion, also known as [blank_start]synergy[blank_end].
Responda
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subsidiary
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ESPN
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trailer
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cross
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synergy
Questão 6
Questão
Commercial companies exist to serve the public. They are NOT for profit.
Responda
- True
- False
Questão 7
Questão
Which of the following is an example of a public service broadcaster?
Responda
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Sky TV
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ITV
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BBC
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