11117038
Questão 1
Questão
Which of the following is not a major step in information processing?
Responda
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attention
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interpretation
-
exposure
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All of the given answers are steps in information processing.
Questão 2
Questão
Which of the following is not an element of relationship marketing?
Responda
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developing a core product around which to build customer relationships
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pricing in a manner that encourages loyalty
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engaging in internal marketing in order to perform well for customers
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All of the given answers are elements of relationship marketing.
Questão 3
Questão
A problem of which the consumer is not aware is:
Responda
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a situational problem.
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a potential problem.
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a manifest problem.
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none of the given answers.
Questão 4
Questão
For a target market using a brand first, outlet second decision sequence, a manufacturer should not:
Responda
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use brand availability advertising.
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develop brand image management.
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use more exclusive distribution.
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None of the given answers are correct
Questão 5
Questão
Sensory discrimination refers to:
Responda
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individuals' tendencies to rely on one sense mode.
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the lack of just-noticeable differences between the various sense modes.
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the ability of an individual to distinguish between similar stimuli.
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none of the given answers.
Questão 6
Questão
The ability of an individual to distinguish between similar stimuli is:
Responda
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called sensation differentiation.
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very highly developed in most consumers.
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called just definite differentiation.
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called sensory discrimination.
Questão 7
Questão
The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?
Responda
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Repeat purchase often results in brand loyalty.
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Brand loyalty implies a psychological commitment to the brand.
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Repeat purchase may exist because there is only one brand in that product category.
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Brand loyalty is biased.
Questão 8
Questão
Which of the following are not examples of an external information source listed in the text?
Responda
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friends, family
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consumer groups, government departments
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sales staff, advertising
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All of the given answers are external information sources.
Questão 9
Questão
Which of the following is not a VALS segment?
Responda
-
experiencers
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believers
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activists
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makers
Questão 10
Questão
Which of the following is not a decision retailers face when using price advertising?
Responda
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what verbal statements should accompany the price information
-
whether comparison or reference prices should be used
-
how large a price discount should be used
-
All of the given answers are decisions retailers face
Questão 11
Questão
Which of the following is not a major step in perception?
Responda
-
attention
-
analysis
-
exposure
-
interpretation
Questão 12
Questão
Which of the following is not a stimulus factor that influences attention?
Responda
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position
-
contrast
-
isolation
-
All of the given answers influence attention.
Questão 13
Questão
Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?
Responda
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look at me
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empty nesters
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something better
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visible achievers
Questão 14
Questão
Which of the following is not an approach to reducing dissonance?
Responda
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Increase the desirability of the brand purchased.
-
Decrease the desirability of the rejected alternative.
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Decrease the importance of the purchase decision.
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All of the given answers are approaches for reducing dissonance.
Questão 15
Questão
Which of the following is not an ascribed status dimension?
Responda
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race
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age
-
gender
-
All of the given answers are ascribed status dimensions.
Questão 16
Questão
Which of the following is not one of the primary sources of information available to consumers?
Responda
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industry files
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experiential sources
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memory
-
independent sources
Questão 17
Questão
Which of the following is not recommended when marketing to generation X?
Responda
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Be realistic.
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Be interactive.
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Promote on the basis of 'hipness'.
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Use soft-sell tactics.
Questão 18
Questão
Which of the following is not true about Australian tweens?
Responda
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More than 60 per cent have regular access to tablet computers.
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Two-thirds own or have access to a smartphone.
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They are highly likely to participate in mobile social networking.
-
All of the given answers are true about tweens.
Questão 19
Questão
Which of the following is not true of emotion in advertising?
Responda
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Emotional messages are processed more thoroughly than neutral messages.
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It may enhance liking for the ad itself.
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An emotive ad may be remembered better than a neutral ad.
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All of the given answers are true of emotion in advertising.
Questão 20
Questão
'Space' as a form of non-verbal communication refers to:
Responda
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the use people make of space.
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the meanings assigned to the use of space.
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the geographical area.
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the use people make of space and the meanings assigned to the use of space.
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