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Questão 1
Questão
A managerial framework for evaluating the household decision-making process includes:
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steps in the decision process.
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marketing tactics.
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household members involved.
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all of the given answers.
Questão 2
Questão
A manifest motive is:
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a social motive.
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a non-social motive.
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the highest level of Maslow's hierarchy.
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a motive the consumer will admit to.
Questão 3
Questão
A manufacturer that introduces a new snack product by giving numerous free samples is probably using:
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classical conditioning.
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operant conditioning.
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punishment conditioning.
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cognitive learning.
Questão 4
Questão
A member of a household unit can be a(n) ______________ in a decision making process.
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information gatherer
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influencer
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decision maker
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All of the given answers are correct.
Questão 5
Questão
A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?
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physical surroundings
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antecedent state
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social surroundings
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temporal perspective
Questão 6
Questão
A person who adopts a group's values and views as a guide for their own has engaged in _________________ conformity.
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informational
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compliance
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identification
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normative
Questão 7
Questão
A person who consistently filters, interprets and/or provides information to other group members is _________________.
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a filter agent
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an opinion leader
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a step generator
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a busybody
Questão 8
Questão
A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?
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social surroundings
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physical surroundings
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antecedent state
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none of the given answers
Questão 9
Questão
A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?
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antecedent state
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social surroundings
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temporal perspective
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task definition
Questão 10
Questão
A point-of-purchase display is most effective if:
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used alone.
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used in conjunction with advertising.
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used for a long time period.
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used at some distance from the actual product.
Questão 11
Questão
A prescribed pattern of behaviour expected of a person in a situation by virtue of the person's position in the situation is:
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a role.
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a role stereotype.
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an aspiration reference group.
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a job description.
Questão 12
Questão
A primary reason for taking no action when dissatisfied with a product or service is which of the following?
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Consumers believe that firms will take no action.
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Consumers are seldom, if ever, dissatisfied with products or services.
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Action requires time and effort that may exceed the perceived value of any likely result
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All of the given answers are correct.
Questão 13
Questão
A problem of which a consumer is aware is:
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a latent problem.
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a current problem.
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a situational problem.
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an active problem.
Questão 14
Questão
A retail attraction model involves all of the following variables except:
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an attraction factor for a particular product category.
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travel time to store.
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time spent in store
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store dimensions.
Questão 15
Questão
A role stereotype is:
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individual variation in performing a given role.
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when two roles demand different behaviours.
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a shared visualisation of the ideal performer of a given role.
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an aggregate of individuals fulfilling the same role.
Questão 16
Questão
A stockout situation is:
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caused when a store is temporarily out of a particular brand or product.
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caused by a failure to integrate place correctly into the retail channel.
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market demand being underestimated due to a failure to understand consumer behaviour.
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caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.
Questão 17
Questão
A target market for casual clothing and sports equipment is:
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young married.
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young single.
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young married with children.
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older single.
Questão 18
Questão
A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:
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multi-attribute model.
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elaboration likelihood model.
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ideal point model.
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central and peripheral model.
Questão 19
Questão
AIO stands for:
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activities, interests and opinions.
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activities, individuals and opinions.
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actions, interests and opinions.
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actions, inventory and opinions.
Questão 20
Questão
According to the five factor model, which are the core personality traits?
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introversion, agreeableness, conscientiousness, efficiency and instability
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openness to experience, introversion, agreeableness, mood and need for cognition
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agreeableness, instability, introversion, openness to experience and conscientiousness
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None of the given answers are correct.
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