11117378
Questão 1
Questão
Learning that occurs when an individual has little or no motivation to learn the material is known as:
Responda
-
incidental learning.
-
peripheral learning.
-
low-involvement learning.
-
unplanned learning.
Questão 2
Questão
Lifestyle is:
Responda
-
how one lives.
-
the key determinant of social class.
-
the internal manifestation of social class.
-
the stages one passes through as one ages.
Questão 3
Questão
Low-involvement learning:
Responda
-
occurs often through iconic rote learning.
-
seldom occurs.
-
does not differ noticeably from high-involvement learning.
-
requires relatively high reward levels to be effective.
Questão 4
Questão
Maintenance rehearsal involves:
Responda
-
expanding upon newly processed information with information from retention.
-
selectively removing information from retention.
-
transferring information from current memory to retention.
-
none of the given answers.
Questão 5
Questão
Market characteristics include:
Responda
-
number of alternatives.
-
price range.
-
store distribution.
-
all of the given answers.
Questão 6
Questão
Marketing managers are interested in the external information search because:
Responda
-
it provides them with direct access to the consumer.
-
it is through the external information search that the consumer builds up the inert set.
-
information pulled from memory is more salient to the consumer than any other type.
-
it provides them with direct access to the consumer and it is through the external information search that the consumer builds up the inert set.
Questão 7
Questão
Measures of external information search include:
Responda
-
number of alternatives considered.
-
overall or combination measures.
-
number of personal sources.
-
all of the given answers.
Questão 8
Questão
Memory is:
Responda
-
composed of two distinct physiological units, short- and long-term memory.
-
the use of stored experiences, values, attitudes, beliefs and feelings.
-
limited to cognitive elements.
-
related to brand image in that brand image refers to the schematic memory of a brand.
Questão 9
Questão
Message involvement is important to marketers because:
Responda
-
the more involved a consumer is with the message the more they will process that message.
-
the more involved a consumer is with the message the more likely they will be to remember that message.
-
this can change a consumer's mood.
-
the more involved a consumer is with the message the more they will process and remember that message.
Questão 10
Questão
Modelling:
Responda
-
is usually accompanied by instrumental training.
-
requires effort on the part of the modeller and the child.
-
can be both positive and negative.
-
is the least important way for children to learn relevant skills, knowledge and attitudes.
Questão 11
Questão
Momentary moods or conditions are situational influences termed:
Responda
-
temporal perspective.
-
physical surroundings.
-
antecedent states.
-
social surroundings.
Questão 12
Questão
Nike's slogan of 'Just Do It' is an example of:
Responda
-
affective preservation motive.
-
cognitive growth motive.
-
attribution theory.
-
internal attribution theory.
Questão 13
Questão
Online word-of-mouth communication:
Responda
-
differs from traditional word-of-mouth communication in terms of costs.
-
differs from traditional word-of-mouth communication in terms of content.
-
is less useful to marketers than traditional word-of-mouth communication.
-
None of the given answers are correct.
Questão 14
Questão
Other-oriented values:
Responda
-
determine a society's view of the appropriate relationships between individuals and inanimate objects.
-
prescribe a society's relationship with its economic, technical and physical environments.
-
influence the objectives and approaches to life that individuals will find desirable.
-
None of the given answers are correct.
Questão 15
Questão
People with a 'monochronic' view of time:
Responda
-
view time as a physical object.
-
have a strong orientation toward the present and short-term future.
-
believe in doing one thing at a time.
-
All of the given answers are correct.
Questão 16
Questão
Perceptual defence:
Responda
-
is a tendency to block emotional stimuli.
-
is a tendency to be less aware of things one is not exposed to.
-
can be used by marketers when there is a change just under the differential threshold.
-
is a tendency to be less aware of information to which one does not wish to attend.
Questão 17
Questão
Perceptual mapping:
Responda
-
takes consumers' perceptions of how similar brands or products are to each other.
-
alters consumers' perceptions to fit the marketing strategy.
-
relates consumers' perceptions to product attributes.
-
takes consumers' perceptions of how similar brands or products are to each other and relates consumers' perceptions to product attributes.
Questão 18
Questão
Performance dimensions include:
Responda
-
instrumental performance.
-
symbolic performance.
-
classical performance.
-
instrumental performance and symbolic performance
Questão 19
Questão
Problem recognition involves:
Responda
-
choosing between two or more potentially satisfactory alternatives.
-
a discrepancy between a situational variable and a psychological variable.
-
determining which of two or more alternative goals to pursue.
-
none of the given answers.
Questão 20
Questão
Psychographics are:
Responda
-
a graphic presentation of a profile analysis based on semantic differential data.
-
the monitoring of emotional responses by measuring physiological changes.
-
an approach to measuring consumer lifestyle.
-
a non-quantitative analysis of personality.
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.