SM - Kapitel 02 - Strategic Planning

Descrição

SM - Kapitel 2 - Strategic Planning
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Quiz por bla bla, atualizado more than 1 year ago
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Criado por bla bla mais de 6 anos atrás
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Resumo de Recurso

Questão 1

Questão
Mass communication and high technology have ____________________ in diverse cultures worldwide.
Responda
  • created similar patterns of consumption
  • resulted in highly individualized patterns of consumption
  • rendered patterns of consumption identical
  • had little to no effect on patterns of consumption

Questão 2

Questão
Organizations that conduct business operations across national borders are called
Responda
  • protectionists
  • national firms
  • multinational cooperations
  • domestic companies
  • all of the above

Questão 3

Questão
The smile is one form of communication that works the same worldwide.
Responda
  • True
  • False

Questão 4

Questão
In China, business relations revolve around guanxi, or personal relations.
Responda
  • True
  • False

Questão 5

Questão
________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.
Responda
  • economies of scale
  • joint ventures
  • low-cost production facilities
  • reduced tariffs
  • domestic operations

Questão 6

Questão
All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT
Responda
  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.
  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.
  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.
  • dealing with two or more monetary systems can complicate international business operations.
  • foreign operations could be seized by nationalistic forces.

Questão 7

Questão
Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.
Responda
  • overerstimated; overerstimated
  • overerstimated; underestimated
  • underestimated; underestimated
  • underestimated; overerstimated
  • none of the above

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