Business management Marketing

Descrição

National 5 Business Studies Quiz sobre Business management Marketing, criado por Luke Nicolson em 14-11-2018.
Luke Nicolson
Quiz por Luke Nicolson, atualizado more than 1 year ago
Luke Nicolson
Criado por Luke Nicolson aproximadamente 6 anos atrás
20
1

Resumo de Recurso

Questão 1

Questão
What are markets?
Responda
  • Markets are a place where goods and services are sold.
  • Markets are the full name of Mars
  • Markets are how the world is segmented

Questão 2

Questão
marketing is important as it: can [blank_start]attract[blank_end] new customers, allow the business to [blank_start]enter[blank_end] new markets, help the business [blank_start]grow[blank_end], and [blank_start]increase[blank_end] profit.
Responda
  • grow
  • shrink
  • lose money
  • enter
  • leave
  • destroy
  • attract
  • lose
  • hurt
  • increase
  • decrease
  • lose

Questão 3

Questão
Markets can be segmented in a number of ways.
Responda
  • True
  • False

Questão 4

Questão
Select which of these are ways to segment a market.
Responda
  • gender.
  • age.
  • occupation.

Questão 5

Questão
The [blank_start]four[blank_end] P's of marketing are product, price, [blank_start]promotion[blank_end] and place.
Responda
  • four
  • promotion

Questão 6

Questão
The price charged is lower than that of the competition. [blank_start]Low price.[blank_end] The price charged is higher than that of the competition. [blank_start]High price.[blank_end] The price charged is lower than normal for a short period of time. [blank_start]Promotional pricing[blank_end] The cost of making the product is calculated before a percentage is added. [blank_start]Cost-plus pricing[blank_end] The price charged makes the customer believe it is cheaper than it actually is. [blank_start]Psychological pricing[blank_end]
Responda
  • Low price.
  • High price.
  • Promotional pricing
  • Cost-plus pricing
  • Psychological pricing

Questão 7

Questão
Delivery by road is more expensive than other methods
Responda
  • True
  • False

Questão 8

Questão
Air transport is
Responda
  • Fast
  • Slow
  • Door-to-door
  • Able to transport large items
  • Able to transport lots of little items
  • Able to deliver around the world
  • Only able to deliver to areas on the same block of land

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