10 Basic Elements of Design

Two connected points, also are useful for dividing space and drawing the eye to a specific location.

Creates a mood within design and tells a story about the brand. Every one says something different, and their combinations can alter that impression further.

They are defined by boundaries, such as lines or colors, and are often used to differentiate a part of the design.

Parts of the design that are left blank, whether that’s white or some other color, that help to create an overall image.

Can create a more three-dimensional appearance on this two-dimensional surface. It also helps build an immersive world.

Provides specific style to the words in a design.

Using this characteristic of your objects, you can add interest and emphasis.

It is used to create a focal point in the design.

Could to be symmetric or asymmetric. Most designers prefer asymmetry for its eye-catching nature.

Is what you get when all the pieces work together and nothing is superfluous.